Job Description
Reports to : MD / CEO
Department : Sales and Marketing
Our client is a licensed product retailer that was established in 2005, with a view of marketing and distributing top fashion brands in Nigeria and across West Africa.
The Company is seeking to hire an experienced Head of Sales and Marketing to drive its digital marketing and in-store marketing activities to increase its online and offline sales revenue.
Job Summary : This role is charged with the responsibility of managing and executing strategies for the Company’s wrist watch brand collections and Jewellery.
The Ideal candidate will have demonstrated strength in luxury marketing, with sound understanding of the high end consumer, and a strong sense of judgement and customer centricity.
His / her responsibilities shall include campaigns amplification, in-store marketing, and store openings across the several outlets in Nigeria, customer acquisition and retention, events and direct marketing.
All marketing activities will include campaign tracking and KPIs analysis.
Responsibilities
Drive the Company’s wide wrist watch & Jewellery brands category marketing strategy across Nigeria executing flawless plans.
Manage strategic development, execution, and optimization of the high-end brand business category
Develop commercial and brand sensitive campaigns engaging with all key stakeholders (Sales and marketing team).
Demonstrate the capability to plan, manage and organise complex and fast-moving marketing campaigns to ensure alignment and communication across all teams and stakeholders
Advance campaign effectiveness through opportunities driven by relevant insights, reaching the high-end customer and brand goals
Develop deep insights for senior leadership, employing 360 storytelling with advocacy for strategic optimizations
Foster strong internal and external relationships, with a continual focus on relationship management and opportunities
Stay current and knowledgeable on new developments, trends, and technologies in the luxury industry space.
For all initiatives, ensure resources are in place, budgets are optimized, and projects are managed efficiently and on time.
Develop strong partnerships within the field and retail store network to foster new ideas and explore new opportunities.
Requirements
First degree in any social sciences or related fields.
5+ years experience in a similar position with a proven success track record.
Well-versed in all aspects of Marketing, with exceptionally strong brand judgment and a demonstrated understanding of high-end product marketing.
Depth of marketing experience gained in international consumer goods organisations, preferably with some exposure to Fashion / Luxury Retail or Premium brands.
Outstanding marketing credentials including strategic analysis, brand positioning, communications, with a track record of working on multi-channel brand amplification, including in-store events and digital initiatives.
Organized, efficient ways of working at all times managing multiple project progress files & trackers.
Comfortable negotiating with third parties to establish marketing partnerships.
Can demonstrate good interpersonal and influencing skills.
We seek for an individual with a genuine passion for fashion and a sense of luxury
Benefits
Pay ranges between N500, 000.00 1,000,000.00 depending on the years and quality of experience.
Requirements
First degree in any social sciences or related fields. 5+ years' experience in a similar position with a proven success track record.
Well-versed in all aspects of Marketing, with exceptionally strong brand judgment and a demonstrated understanding of high-end product marketing.
Depth of marketing experience gained in international consumer goods organisations, preferably with some exposure to Fashion / Luxury Retail or Premium brands.
Outstanding marketing credentials including strategic analysis, brand positioning, communications, with a track record of working on multi-channel brand amplification, including in-store events and digital initiatives.
Organized, efficient ways of working at all times managing multiple project progress files & trackers.
Can demonstrate good interpersonal and influencing skills. We seek for an individual with a genuine passion for fashion and a sense of luxury