Digital Marketer - Vasiti
1d ago
source : BetaJob

Job Descriptions

  • SEO, SEM, SMM, Email marketing and analytics reporting.
  • Managing marketing campaigns across multiple channels, search, display through various social media channels.
  • Vetting and testing new media opportunities including assessment of potential traffic sources and negotiation of pricing / terms.
  • Launching new campaigns which include implementing, tracking and designing the appropriate campaign structure, creative ad development / approval, monitoring campaign performance and making necessary adjustments.
  • Optimization of campaigns which includes Ad landing page testing, targeting, segmentation and optimization, bid / pricing optimization.
  • Campaign analysis which includes the design, execution, analysis of AB tests, applying knowledge of basic statistics to assess validity of results with the use of SQL and excel.
  • Managing and supervising activities of your subordinates in your department.
  • Advising the management on all issues concerned with digital marketing.
  • Monitor the activities of all Vasiti social media channels and making timely recommendations and improvement strategies.
  • Carrying out effective research on issues concerned with digital marketing when required.
  • Preparation of reports for all activities concerned with digital marketing.
  • Help achieve a visible and reputable online presence while ensuring virality is built into every strategy.
  • Monitor marketing strategies to determine and optimize Return on Investment and fuel revenue growth.
  • Develop and manage the online brand strategy of the business.
  • Generally advice the business on social media and marketing trends and best practices.
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