The Head of Marketing will be responsible for all strategic marketing growth campaigns across all of the company’s offline and digital events.
Drive the development and execution of all marketing campaigns across the company
Lead customer-centric thinking and craft programs to meet those target markets
Establish goals and create strategy for meeting marketing deliverable's and metrics
Develop and establish a marketing strategy that will position the company as a leading media company for brands and agencies looking to reach young professional African women
Have a clear understanding of the overall company’s objectives and ensures that all marketing campaigns are aligned to this objective
Lead and direct all company’s offline and online marketing related projects from activation to go-to-market stages
Deeply understand data analysis e.g. customer behaviours (experiential) and market / competitive conditions, industry / economic trends, campaign performances and uses this to drive decisions regarding marketing strategies
Collaborate with key stakeholders across the various departments and looks for ways to align the marketing department’s activities to support their key objectives
Manage and track the performance of the department’s team members
Provide mentoring and coaching support to the team as necessary
Provide key strategic support on special initiatives or projects as needed
Be an effective leader and ensure all marketing programs are successful, metrics-driven, and goal-oriented
The ideal candidates will have significant experience in data-driven marketing. If this role is for you, you'll be excited to work in a fast paced environment and committed to working until the job is done.
Specific requirements include :
Hours of work :