Musketeer (Sales Rep)
Adexen
Lagos, Nigeria
10d ago

Job description

The Musketeers represents the company in their area, gaining the customers confidence, securing the availability and visibility of the company at POS and being responsible for the continuous volume growth.

The Musketeers will constantly detect business opportunities and trends in their area, build up a strong network of decision makers, possess strong negotiation skills, and foster a solution-oriented mindset.

1. Living the company On-Premise Culture

  • Assume and live the company OP Culture. Creation of kindred spirits
  • Seen as a credible and knowledgeable person to know in the On-Premise. Demonstrates that they are
  • seen as a Do it now person by influential contacts, brilliant knowledge and leverage of all brand
  • properties
  • Live and breathe the nightlife environment
  • Engage key consumers through innovative activation that differentiates Red Bull from other drinks.
  • Take responsibility for personal development and development as a Musketeer
  • 2. Communication

  • On-premise Know-how and company culture transfer to our customers
  • Permanent teamwork with other Musketeers and communication with National On-Premise Manager
  • Develop relative industry relationships (DJs, Promoters, Endemic Magazines, etc.) that result in business building initiatives
  • 3. Event Activation

  • Ensure availability and premium High 5 execution around 3rd party and company events. Negotiate and
  • execute, pro-actively searching for opportunities to implement creative elements that drive the company brand image and to offset money
  • Attendance on key 3rd party and company events
  • Organize incentives for customers under previous authorization of his superior. Searching the profitability of all invitations
  • 4. Territory Management

  • Grow & protect On-Premise accounts in the Area. Permanent analysis of the territory and account specific business to find opportunities and to drive distribution
  • Correct positioning of the company brand and the company product portfolio in the territory
  • Identification, care and continued development of local and regional On-Premise accounts by a proper Route Planning
  • Set volume goals for each account that includes execution against company KPI’s. Review business volume and all business building initiatives permanently
  • Drive cooperation with the local Distributor’s Sales Force in order to reach an adequate numeric distribution
  • Routinely perform Staff Education / Energizers to ensure brand understanding, perfect serve, and encourage optimum pricing
  • 5. Administration

  • Permanent optimization of all OP Tools (OP Knowledge Base, Infonet, CRM, Warehouse, POS)
  • Negotiate and implement commercial partnership agreements. Offset funds from financial contribution to added value
  • Fulfilment of report deadlines
  • Management of the local on-premise Budget. Bottom-up planning and tracking of all marketing tools
  • 6. Market research

  • Observation and reports of competitor activities
  • Active search of new opportunities for the Business in the region
  • Identification of EPC outlets
  • 7. On-Premise Marketing

  • Putting the On-Premise marketing strategy into practice
  • Maintain and utilize tools appropriately (Point of sale materials) to drive vertical growth. Ensure that all marketing tools are staged in the right accounts according to international on-premise guidelines
  • Engage and differentiate the brand through innovative support following the On-Premise vision of bringing added value to our customers
  • 8. Key Priorities

  • Securing the fulfilling of all International and national On-Premise guidelines and the execution standards to reach a vertical growth in their customers.
  • Continuously tracking of results accordingly

    9. High 5 Execution

  • Perfect Serve : Ensure company product is given to consumer when ordered as part of a mixer or as a stand-alone beverage
  • Perfect Visibility : Stages perfect visibility in order to optimize sales
  • Consumption Activation : Sells appropriate consumption, activation tools, and communication pieces
  • Right Price : Encourage the optimum price for the company and the company products in all managed accounts as per international guidelines
  • Menu placements : Ensures company products are listed as per international guidelines on each menu as a stand-alone beverage and as part of a long drink
  • Expectations

  • University degree preferred (Business, Marketing or similar)
  • Minimum of 4 years’ experience in sales and marketing in FMCG with track record of success
  • Strong On-Premise industry knowledge, contacts, and experience in the On-Premise
  • Clear understanding of markets, sales & distribution, competition activity, consumer behavior in FMCG context
  • Excellent written & spoken English
  • Strong Analytical & Planning skills
  • Outstanding local market knowledge, contacts and experience in the scene
  • Ability to manage and cultivate good relationships
  • Negotiation and Objection Handling skills.
  • Business and scene-savvy, committed, passionate and able to live late night lifestyle
  • Must be proficient in EDV (Word, Excel, PowerPoint, etc.)
  • Solution oriented and Do-it-now attitude
  • Strong Personality, Presence, Strong Work Ethic, Style, Persistent, Reliable, Self-Aware, Sociable, Flexible
  • Availability, Self-motivated, ambitious
  • Able to manage time and workload to optimize effectiveness and efficiency
  • Self-starter
  • Ability to work with minimal supervision
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