Brand Strategy Manager
Edge Recruiter Nigeria Ltd.
Lagos
23d ago

Our client is a 460 degree Visual Brand Communication agency that specializes in integrated marketing communications, offline advertising and consultancy.

They deliver marketing solutions with strategic methods and creative thinking, backed up with technical excellence. Our client also provide organizations with sales driven inspirations to achieve results and our activities are measurable, professionally managed and accountable.

Their experience cut across telecoms, financial institutions, Oil & Gas, Pension and Automobile distribution sector of the economy.

They currently have an opening for Brand Strategy Manager .

Job Profile

The Brand Strategy Manager will work under the Brand Manager or marketing team to ensure a consistent and effective brand message.

S / he will often need to be forward-thinking to anticipate future trends and success of a product or service. The person will develop positioning recommendations, guide market research analysis and define brand elements and tone.

A Brand Strategist will find ways to further enhance the branding of a product or service, as well as develop a marketing plan through analysis of current market data and trends.

Key Responsibilities

  • The brand strategy Manager is responsible for researching and implementing the unique and creative approaches or methodologies designed for developing the image of the organizational products and services.
  • He / she is also responsible for in-house strategy, looks after the work of defining the qualities of the brand of the organization.
  • Conduct competitive research to identify our strengths and weaknesses
  • Design promotional campaigns for new products and markets
  • Develop our social media strategy
  • Assess the performance of our advertising campaigns and events
  • Analyze market trends and identify new opportunities and challenges
  • Brand Strategist uses big picture thinking, storytelling, insights, criteria development tools and synthesis in the development of agreed-upon end-goals.
  • Brand Strategist will develop positioning recommendations, guide market research analysis and define brand elements and tone.
  • Brand Strategist will need to be forward-thinking to anticipate future trends and success of a product or service and be detail oriented, as well as be familiar with statistics and research analysis.
  • Gathering feedback from sales and analyzing consumer behavior to define our company’s positioning
  • Crafting our differentiation strategy
  • Briefing our creative team about marketing projects they’ll be working on (for example ebooks, email campaigns and advertising banners)
  • Requirements

  • 5 years work experience as a Brand Strategist or similar role in Marketing
  • BSc / MSc in Marketing or relevant field
  • Portfolio of brand-building projects is a plus
  • Excellent understanding of the full marketing mix
  • Experience developing marketing strategies based on market segmentation
  • Data-driven thinking
  • Creativity
  • Communication and writing skills
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