Cinema Marketing Officer at Apata and Ascott Limited
Apata And Ascott Limited
Lagos
5d ago
source : BetaJob

Job Details

Job Title : Cinema Marketing Officer

Location : (Sango-Ota or its environs) Ogun

Job Brief

  • The marketing officer will be accountable for delivering the commercial performance in their respective locations, including revenue and subscriber volume targets.
  • This include but not limited to creating specific propositions and offers for targeted customer segments, leading subscriber growth and retentions initiatives, guiding insight and analytics (both historical and future-facing) to optimize commercial performance, planning customer marketing campaigns, and tracking performance across all these activities.
  • Duties / Responsibilities

  • Support the company’s operations to develop and implement its commercial marketing plan for key growth and retentions volume levers
  • Optimise upsell performance across for box office and concession revenue
  • Drive effective retentions activity for existing customers through value reinforcement marketing and ensure cinema admission target are met
  • Work closely with schools, corporates and universities and ensure that group booking admissions is met each week
  • Work alongside Business Development Manager to get a clear plan and expected targets and feedback on actual performance
  • Liaise with the Cinema Managers (CM) and get weekly film information to create synergy with all clients
  • Manage and track group bookings and ensure information is accurate transmitted to all parties of senior management team on weekly basis
  • Always aim to surpass target on weekly basis
  • Identify and develop corrective actions in response to trading performance and see ways to improve group booking revenue streams
  • Identify new opportunities and execute test & learn activities to ensure schools, universities and corporates are engaged and patronising our cinemas weekly
  • Liaise with Business Development Manager to ensure accurate and timely payment of invoices / cash, as necessary for the business with the supplier.
  • Ensuring the cinema meets set admissions targets each month / year etc.
  • Support all movie premier activities to drive revenue and ultimately business growth.
  • Carrying out market research to seek new opportunities and new clients
  • Interpreting market trends and adapting to industry changes while analysing opportunities for growth via acquisition and performing due diligence.
  • Maintain a strong and increase database of customers’ contacts including but not limited to regular customers, Schools, Corporates, Tertiary Institutions etc.
  • Performs any other duties as assigned by Line Manager
  • Required Qualifications / Skills

  • Minimum of University degree in relevant field.
  • Minimum of One (1+) years’ relevant marketing and social media work experience within the retail and entertainment industry
  • Able to negotiate with schools, universities and corporates
  • Able to analyse data and report clearly. Marketing acumen a must able to document market ideas, proposals and policy, and produce weekly reports.
  • Strong thinking skills, able to identify principles & take logical implementation steps based on these
  • Great negotiation and presentation skills. Able to convince clients to patronise our cinemas on weekly basis.
  • Must be presentable, able to articulate proposals to all clients and be to communicate in well-articulated manner.
  • Strong continuous improvement skills, naturally identifying opportunities to improve, creative ideas generation.
  • Outstanding analytical and presentation skills
  • Strong marketing acumen
  • Highly presentable and articulated approach to deal with a large variety of groups
  • Attention to detail and ability to bring groups clients to cinema to enjoy our services
  • Able to deliver results and driving group projects to boost other income revenue
  • Strong team mentality and ability to build and maintain open and honest communication
  • Capability to generate original ideas, even in the midst of ambiguity
  • Responsibility and ownership of activities combined with a self-starter approach
  • Commitment to self-development
  • Good understanding of the industry and key issues affecting our business.
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