Cinema Marketing Officer at Apata and Ascott Limited

Apata And Ascott Limited

Lagos

2d ago

source : BetaJob

Job Details

Job Title : Cinema Marketing Officer

Location : (Sango-Ota or its environs) Ogun

Job Brief

The marketing officer will be accountable for delivering the commercial performance in their respective locations, including revenue and subscriber volume targets.

This include but not limited to creating specific propositions and offers for targeted customer segments, leading subscriber growth and retentions initiatives, guiding insight and analytics (both historical and future-facing) to optimize commercial performance, planning customer marketing campaigns, and tracking performance across all these activities.

Duties / Responsibilities

Support the company’s operations to develop and implement its commercial marketing plan for key growth and retentions volume levers

Optimise upsell performance across for box office and concession revenue

Drive effective retentions activity for existing customers through value reinforcement marketing and ensure cinema admission target are met

Work closely with schools, corporates and universities and ensure that group booking admissions is met each week

Work alongside Business Development Manager to get a clear plan and expected targets and feedback on actual performance

Liaise with the Cinema Managers (CM) and get weekly film information to create synergy with all clients

Manage and track group bookings and ensure information is accurate transmitted to all parties of senior management team on weekly basis

Always aim to surpass target on weekly basis

Identify and develop corrective actions in response to trading performance and see ways to improve group booking revenue streams

Identify new opportunities and execute test & learn activities to ensure schools, universities and corporates are engaged and patronising our cinemas weekly

Liaise with Business Development Manager to ensure accurate and timely payment of invoices / cash, as necessary for the business with the supplier.

Ensuring the cinema meets set admissions targets each month / year etc.

Support all movie premier activities to drive revenue and ultimately business growth.

Carrying out market research to seek new opportunities and new clients

Interpreting market trends and adapting to industry changes while analysing opportunities for growth via acquisition and performing due diligence.

Maintain a strong and increase database of customers’ contacts including but not limited to regular customers, Schools, Corporates, Tertiary Institutions etc.

Performs any other duties as assigned by Line Manager

Required Qualifications / Skills

Minimum of University degree in relevant field.

Minimum of One (1+) years’ relevant marketing and social media work experience within the retail and entertainment industry

Able to negotiate with schools, universities and corporates

Able to analyse data and report clearly. Marketing acumen a must able to document market ideas, proposals and policy, and produce weekly reports.

Strong thinking skills, able to identify principles & take logical implementation steps based on these

Great negotiation and presentation skills. Able to convince clients to patronise our cinemas on weekly basis.

Must be presentable, able to articulate proposals to all clients and be to communicate in well-articulated manner.

Strong continuous improvement skills, naturally identifying opportunities to improve, creative ideas generation.

Outstanding analytical and presentation skills

Strong marketing acumen

Highly presentable and articulated approach to deal with a large variety of groups

Attention to detail and ability to bring groups clients to cinema to enjoy our services

Able to deliver results and driving group projects to boost other income revenue

Strong team mentality and ability to build and maintain open and honest communication

Capability to generate original ideas, even in the midst of ambiguity

Responsibility and ownership of activities combined with a self-starter approach

Commitment to self-development

Good understanding of the industry and key issues affecting our business.

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