Job Title : Cinema Marketing Officer
Location : (Sango-Ota or its environs) Ogun
The marketing officer will be accountable for delivering the commercial performance in their respective locations, including revenue and subscriber volume targets.
This include but not limited to creating specific propositions and offers for targeted customer segments, leading subscriber growth and retentions initiatives, guiding insight and analytics (both historical and future-facing) to optimize commercial performance, planning customer marketing campaigns, and tracking performance across all these activities.
Duties / Responsibilities
Support the company’s operations to develop and implement its commercial marketing plan for key growth and retentions volume levers
Optimise upsell performance across for box office and concession revenue
Drive effective retentions activity for existing customers through value reinforcement marketing and ensure cinema admission target are met
Work closely with schools, corporates and universities and ensure that group booking admissions is met each week
Work alongside Business Development Manager to get a clear plan and expected targets and feedback on actual performance
Liaise with the Cinema Managers (CM) and get weekly film information to create synergy with all clients
Manage and track group bookings and ensure information is accurate transmitted to all parties of senior management team on weekly basis
Always aim to surpass target on weekly basis
Identify and develop corrective actions in response to trading performance and see ways to improve group booking revenue streams
Identify new opportunities and execute test & learn activities to ensure schools, universities and corporates are engaged and patronising our cinemas weekly
Liaise with Business Development Manager to ensure accurate and timely payment of invoices / cash, as necessary for the business with the supplier.
Ensuring the cinema meets set admissions targets each month / year etc.
Support all movie premier activities to drive revenue and ultimately business growth.
Carrying out market research to seek new opportunities and new clients
Interpreting market trends and adapting to industry changes while analysing opportunities for growth via acquisition and performing due diligence.
Maintain a strong and increase database of customers’ contacts including but not limited to regular customers, Schools, Corporates, Tertiary Institutions etc.
Performs any other duties as assigned by Line Manager
Required Qualifications / Skills
Minimum of University degree in relevant field.
Minimum of One (1+) years’ relevant marketing and social media work experience within the retail and entertainment industry
Able to negotiate with schools, universities and corporates
Able to analyse data and report clearly. Marketing acumen a must able to document market ideas, proposals and policy, and produce weekly reports.
Strong thinking skills, able to identify principles & take logical implementation steps based on these
Great negotiation and presentation skills. Able to convince clients to patronise our cinemas on weekly basis.
Must be presentable, able to articulate proposals to all clients and be to communicate in well-articulated manner.
Strong continuous improvement skills, naturally identifying opportunities to improve, creative ideas generation.
Outstanding analytical and presentation skills
Strong marketing acumen
Highly presentable and articulated approach to deal with a large variety of groups
Attention to detail and ability to bring groups clients to cinema to enjoy our services
Able to deliver results and driving group projects to boost other income revenue
Strong team mentality and ability to build and maintain open and honest communication
Capability to generate original ideas, even in the midst of ambiguity
Responsibility and ownership of activities combined with a self-starter approach
Commitment to self-development
Good understanding of the industry and key issues affecting our business.