Social Media Manager - BNB Chain
Binance
Lagos, Nigeria
12h ago
source : Fuzu

Requirements :

  • 5+ years of experience in Social Media management
  • 2+ years of marketing experience with blockchain / Web3 projects
  • Solid experience managing external suppliers
  • Experience with data-driven content creation, including SEO-driven content marketing
  • Excellent copywriting skills, and spoken English
  • Hands-on, proactive and diligent
  • Keen interest in Crypto, Blockchain, DeFi, NFTs, and Metaverse (Decentraland, Cryptovoxels, The Sandbox, etc.)
  • Be process-driven, detail-oriented but also pragmatic and service-focused
  • Competent working in a fast-paced environment with multiple stakeholders
  • Keep open lines of communication, collaborate with other teams and suppliers
  • Be able to work in a remote, distributed team
  • Desired Skills :

  • Good eye for high quality design
  • Have good contacts with leading KOLs in the crypto space (DeFI, blockchain gaming)
  • Other European languages are a bonus
  • Comfortable using decentralized Crypto software such as Metamask, TrustWallet, DEXs Liquidity Pools, etc.
  • Working at Binance

  • Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry
  • Fast moving, challenging and unique business problems
  • International work environment and flat organisation
  • Great career development opportunities in a growing company
  • Possibility for relocation and international transfers mid-career
  • Competitive salary
  • Flexible working hours, Casual work attire
  • Co-create and implement the Social Media strategy for BNB Chain, ensuring branding and messaging consistency across all touchpoints and across the different entities in the ecosystem
  • Deliver high quality and highly engaging content, foster a dialogue with the community on all channels
  • Develop repeatable formats and evergreen contentImprove brand messaging, thought leadership, and content creation according to our target audiences through a data-driven approach
  • Collaborate with the rest of the Marketing team on digital campaigns, through an SEO-driven content creation strategy
  • Develop an internationalization strategy, building upon the existing focus on anglophone countries, and counting on our Martians for support
  • Work with internal and external designers, copywriters, and video makers to ensure highly engaging graphic and motion design assets are produced for our target audiences
  • Oversee high quality engagement with KOLs, reinforcing the visibility of our brand through their followers
  • Manage Twitter, Telegram, Discord, Reddit and LinkedIn as primary channels; potentially add new ones, that appeal more broadly to a general audience
  • Collaborate with the rest of the marketing team to ensure the team is well aligned with Growth and Community, and making the best use of data-driven insights
  • Collaborate with team leads in Engineering, Business Development, and other entities in the BNB ecosystem to deliver relevant and consistent campaigns and User Experience
  • Work with HR on Employer Branding initiatives for LinkedIn
  • Provide regular reports and insights to the wider Marketing team and Leadership
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