Consumer Insights Manager, Sparkling Flavours-the Coca-Cola Company
Coca-Cola Company
Lagos
4d ago
source : BetaJob

Position Overview

  • Leads development of insights learning plan, including Identifying key insights-driven opportunities and threats by category and channel.
  • Function Related Activities / Key Responsibilities

  • Leads development of insights learning plan, including Identifying key insights-driven opportunities and threats by category and channel.
  • Define insights protocols and deliver insights to Operational Unit Categories for brand strategy.
  • Development of creative strategy insights in support of business and creative brief, early and late stage creative development, consumer co-creation, evaluation and testing.
  • Devise, manage and deliver insights to Operational Unit Categories to support launch of new regional and local brands, driving the innovation pipeline, development of visual identity for regional and local brands and development marketing campaigns for regional & local brands.
  • Development of innovation opportunity identification, concept development and assessment, product and packaging development, early and late stage consumer co-creation, evaluation and testing.
  • Application of product-concept testing protocols for innovation projects (with TCR, R&D).
  • Devise, manage and deliver insights to IMX to support package design, design guidance and standards and apply thinking marketing around E2E consumer journey (Experience Orchestration and Experience Consistency).
  • Collaborate with IMX to understand and incorporate category consumer and consumption insights.
  • Define and action testing protocols for IMX campaigns.
  • Perform ad hoc research (e.g. for global campaigns and innovation projects).
  • Function network contribution, share insights from Operational Unit and learnings (including from successful localized campaigns), capabilities development, and apply best practices from the global Human Insights network.
  • Provide insights consult support for related Operational Unit functions (SRA, PAC, Front Line Marketing etc.).
  • Operational Unit Consumer Insights Lead will carry out duties equally through her / his team (including situational coaching and talent development) and individually;
  • and interacting regularly with the Operational Unit Insights Lead, Operational Unit Insights Team, Global Insights lead, with Operational Unit Marketing Lead and broader Operational Unit Marketing, Strategy and C&CL teams.

    Education Requirements

  • Bachelor's Degree
  • Related Work Experience :

  • 8 - 10 years of experience including Consumer Insights, Market Research, Analysis, preference for additional Marketing, Innovation, experience.
  • Experience in working in TCCC system especially in insights / K&I role supporting categories is preferred
  • Experience in being a part of a Regional, Global charter is an advantage
  • Functional Skills :

  • Market Research techniques
  • Insights Approaches, trends and latest Industry thinking
  • Holistic Analysis and business question resolution
  • Consumer co-creation, communities and digital / influencer networks
  • Shopper research, passive data streams and neuro techniques
  • Agency and project Management
  • What We Can Do for You

  • You will be part of the Africa team where teams are the new heroes and our leaders are inclusive orchestrators. Together, in pursuit of our Company Vision to craft LOVED BRANDS, done sustainably, for a better shared future, we will : Make our CULTURE Code inevitableBuild winning CapabilitiesChange the DNA of our organization to becoming ADAPTABLE
  • We are doing our best to create a seamless candidate experience for you as you apply for roles within the company. Due to the high volume of vacant positions, the recruitment process may take longer than usual and there may be a longer delay between application and interview.
  • We appreciate your patience.

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