Content Marketing Specialist
Kwik Delivery
Lagos, Nigeria
1d ago
source : NGRJobs

Title : Content Marketing Specialist Location : Lagos Kwik Delivery

Who You Are

  • A strategic mind and researcher with great work ethics. You possess an in-depth knowledge about marketing campaigns, brand strategy and social media accounts.
  • You must be driven, adaptable, detailed, creative and curious A fast learner that is knowledgeable about the company’s products.
  • You must be resolutive and self-motivated.

  • You are tech savvy and feels comfortable using technology on a daily basis.
  • What You’ll Do

  • You are expected to own’ the business’s websites and blog sites, being responsible for ensuring that it has compelling content, navigation, structure / design, localization, and landing pages that will make the business’s content easily digestible by the audience.
  • Actively participate in overseeing content creation for various distribution channels inclusive of social media, websites, case studies, blogs, events, videos, email campaigns, and presentations.
  • In this capacity, you will help in driving the growth of our business units’ primary content databases by providing the business / product’s audiences with constant, helpful, and interesting content that is in-tune with their interests and needs to drive conversion.
  • Manage social media accounts and orchestrate digital content strategies across all platforms
  • Create and manage a rich content / editorial calendar that attracts a qualified audience to our brand and vendors (including blog posts, whitepapers, eBooks, reports, webinars, infographics, sales deck, video script, etc.)
  • Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
  • Nurture new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
  • Integration of content programs with brand campaigns to drive brand to demand.
  • Grow subscriber base with regular content that suits audience needs and interests; Create and optimize marketing automation and lead nurturing processes through email, content, and social channels.
  • Write compelling, high-quality contents and Implement SEO best practices
  • Edit, proofread and improve online content and collaborate with design team to produce high quality content
  • Share content through various channels, ensuring strong web presence
  • Collaborate with designers, product marketers, sales professionals, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.
  • Develop content optimization strategies that increase the company’s search engine results rankings
  • Perform keyword research for use throughout the company’s website and marketing materials
  • Set measurable goals that demonstrate improvement in marketing efforts
  • Monitor daily performance metrics to understand SEO strategy performance on blog articles
  • Develop social media and blog content calendars
  • All other tasks assigned by your line manager.
  • What You’ll Bring

  • BA / BSc degree or equivalent practical experience
  • 2+ years of hands-on experience in marketing; including social media
  • Experience in writing strong and compelling email and ad copies to derive brand awareness
  • Familiarity with designs, UI and UX
  • Excellent writing, verbal and research skills
  • Experience is conducting audience and buyer
  • Ease of use of Microsoft Office and a variety of tech platforms.
  • Life at Kwik

  • Join a diverse, passionate & driven team of all backgrounds
  • Casual work environment
  • Comprehensive health benefits to fit your needs
  • Competitive salary.
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