Digital Marketing Officer at DEQNA International Limited
DEQNA International Limited
Lagos, Lagos, ng
3d ago
source : Ecadoo

Job level Entry level Employment type Full time Job Description Developing and managing digital marketing campaigns Utilising a range of techniques including paid search SEO and PPC Overseeing the social media strategy for the company Evaluating company rsquo s research programme market conditions and competitor data Summary of Job Function Art Creative Marketing Advertising Responsibilities Plan and execute all web SEO SEM marketing database email social media and display advertising campaigns Design build and maintain our social media presence Measure and report performance of all digital marketing campaigns and assess against goals ROI and KPIs Identify trends and insights and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Plan execute and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize user experience Utilize strong analytical ability to evaluate end to end customer experience across multiple channels and customer touch points Instrument conversion points and optimize user funnels Collaborate with agencies and other vendor partners Evaluate emerging technologies Provide thought leadership and perspective for adoption where appropriate Maintaining our social media presence Measuring and reporting on the performance of all digital marketing campaigns Requirements B Sc or Higher National Diploma HND in Social Sciences Certificate of proficiency in Digital Media or any relevant field Proven two years working experience in digital marketing Demonstrable experience leading and managing SEO SEM marketing database email social media and or display advertising campaigns Highly creative with experience in identifying target audiences and devising digital campaigns that engage inform and motivate Experience in optimizing landing pages and user funnels Experience with A B and multivariate experiments Solid knowledge of website analytics tools e g Google Analytics NetInsight Omniture WebTrends Working knowledge of ad serving tools e g DART Atlas Experience in setting up and optimizing Google Adwords campaigns Working knowledge of HTML CSS and JavaScript development and constraints Strong analytical skills and data driven thinking Up to date with the latest trends and best practices in online marketing and measurement Required Area of Core Competencies Search Engine Optimization SEO Social Media Marketing Social Media Online Marketing Campaigns Google Analytics Web Analytics

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