About the Company
Helium Health is a full-service health tech company that provides a suite of solutions for healthcare providers, payers, and patients in emerging markets at the core of which is our SaaS-based electronic medical records / hospital management information system (EMR / HMIS).
Founded 3.5 years ago with a vision of radically elevating the quality of healthcare across Africa, our EMR / HMIS solution has the largest reach in West Africa serving 5,000+ medical professionals as they care for over 2 million patients annually in the most notable private and public sector facilities across the region.
They are on a mission to accelerate Africa’s transition to technology and data-driven healthcare They are continually increasing their product offerings in order to multiply the value we deliver to our customers and healthcare stakeholders at large (patients, providers, and payers).
About the Role
The Growth Manager (Retail Credit) will be responsible for executing a growth strategy for Helium’s credit product to direct consumers.
He / She will also coordinate initiatives with key financials partners. The responsibilities are broken down into 4 categories :
Sales & Marketing
Execute winning sales and marketing strategies for the Helium Credit Product to direct consumers. Implement and evaluate initiatives towards acquiring customers across various target segments.
Implement strategies, in collaboration with the Marketing team, that presents key selling points, features, and benefits while focusing on the customer's needs and expectations.
Drive, report and monitor performance against set targets this includes using metrics such as customer growth, repurchase rates, and app installs.
Provide detailed information to prospective users regarding the Helium product, features and prices, in an efficient and professional manner.
Close the deal. Deploy various selling and negotiation strategies to ensure that the deal is closed with a win-win for Helium and the customer.
Develop credit awareness programs with the market segment. Plan and attend relevant industry events and conferences to network on behalf of Helium Health.
Continually promote the Helium brand / services to ensure that Helium is top-of-mind for customers.
Networking and Stakeholder Management
Coordinate initiatives with key financials partners, working backwards to ensure a streamlined execution and approval process to launch initiatives.
Network and manage relationships with key stakeholders across various healthcare providers, payers, and patients and credit facilities in the Retail markets to boost business development activities.
Develop and build sustainable and rewarding relationships as a trusted advisor, offering professional experience in the field of Healthtech solutions.
Business Research and Analysis
Lead initiatives end to end, working with cross-functional teams legal, finance, product, design, data science, and bank partners to optimize, execute and deliver campaigns,
Gather information on market trends and data to aid the team’s development of growth strategies. Engage in the research and analysis of consumer behaviours, products, market trends, culture etc.
and use the data to provide insight to improve the attractiveness of our product to potential and current customers.
Collaborate with R&D and Product Development in the conceptualization and creation of new upgrades, products and solutions for Helium Health.
participating in professional conferences.
Manage team performance and development; mentor and coach to ensure performance in the team is sustained
Minimum of 6 years’ sales / marketing experience in credit / financial service sales and marketing.
Experience marketing retail solutions, experience selling tech solutions is an added advantage
Resilient and result-driven, with great prospecting skills.
Ability to think strategically and creatively with an innovative mindset that is constantly looking for ways to improve things.
Strong interpersonal skills with a collaborative and flexible work style. Willing to travel and engage with our customers at various locations
A very good communicator. Strong presentation, listening, written and verbal skills.
Understanding of the health tech space and the disruptive opportunities being created
Proven ability to lead and drive a highly motivated and performance-driven sales workforce for results
Digitally savvy and proficient in the use of Microsoft Office and work productivity tools
First Degree in Marketing, Information Technology, Public Relations, Business Administration, or any other related field.
The equivalent of the same in working experience is also acceptable.