Brand Marketing Specialist
IT Horizons
Lagos, Nigeria
4d ago
source : Fuzu

Job Description

  • The position is responsible for developing marketing materials through extensive market research and analysis that cement ITH and Zojatech brand's identity and increase revenue by attracting new customers.
  • The position is also responsible for creating marketing plans for brand awareness and sales growth, coordinating with different experts, devising strategies to convey the brand's message, managing budgets and schedules.
  • Requirements for the Role

  • B.Sc in Mass Communication, Public Relations or related disciplines
  • Minimum of 3 years’ work experience in a similar role
  • Brand Marketing experience in an ICT industry will be an added advantage
  • Ability to be innovative and creative.
  • Responsibilities for the Role

  • Develop brand and communication strategy that includes media outreach and social media content creation.
  • Conduct market research on industry trends and consumer habits
  • Develop ideas for creative marketing campaigns and promotional materials
  • Develop and execute marketing and brand strategies to increase sales and general business growth
  • Pipe valuable company and executive information directly into CRM and filter incoming marketing leads to the appropriate territory / sales associate
  • Leverage social media platforms to generate brand recognition and enthusiasm
  • Manage outreach through social media platforms
  • Execute paid SEO and SEM strategies for product expansion, resulting in increased revenue.
  • Analyze marketing plans through ROI, sales, customer response and expansion to determine effectiveness and adjust as necessary.
  • Liaise with vendors to execute promotional events and campaigns
  • Manage sponsorship materials and ensure that external organizations uphold brand standards
  • Analyze performance of all programs and provide reports to give insight on ROI and to optimize campaigns.
  • Help promote uniformity and consistency of brand.
  • Create and enhance agency, media and partner relationships
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