Workforce Group's job vacancy, Career and Recruitment
Job title : Team Lead - Digital and Social Media Platforms jobs in Lagos Job Location : Lagos Deadline : July 07, 2022
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Drive digital-first approach to marketing and communication, in line with strategic objectives for the Brand and the Business, including customer acquisition and retention, improvement in key brand metrics, social engagement, and implementation of internal digital initiatives.
Duties & Responsibilities
Lead the planning and management of marketing campaigns that promote the Bank's brand, products, and services.
Develop strategic partnerships and manage relationships with content developers / platforms and 3rd party media partners to deliver world-class creative content, influencer reviews, media insights / trainings, media cost saving and bulk purchase.
Develop, own, and maintain key media relationships at all levels to ensure that the bank can deliver on its communication, digital transformation, and media priorities.
Build, plan and implement digital marketing strategy for various segments products. Develop well-thought out social and digital media engagement plans that ensure that the bank's propositions are well positioned to the right target audience.
Find opportunities to utilize next-level marketing : personalization, a / b testing, AI, ML, VR, and evolving digital technologies to improve marketing media and storytelling performance.
Work closely with all other marketing verticals Traditional Media, PR, Product Marketing, Experiential Marketing, etc. to execute 360-degree campaigns.
Cultivate an active community of internal brand champions who help amplify messages on relevant social media platforms.
Lead digital creative testing and knowledge database.
Develop and monitor campaign budgets and media optimization.
Manage digital platforms and tools of the bank (Website, Corporate LAN Network, Email signature partners, and Intranet) and trouble shoot when there are problems or downtime.
Ensure all digital assets (websites, mobile app platforms) are compliant with UI / UX standards and key digital assessment metrics such as site speed, metatags, SEO, SEM etc.
Manage a team of social media moderators / content developers (Facebook, Twitter, Instagram, LinkedIn and YouTube) who develop relevant content across social channels.
Support the Bank's online thought leadership content on its corporate blogs and podcasts.
Conduct high-level periodic reporting / workshops to demonstrate the impact of digital initiatives and improve them.
Coordinate social media complaints management with the Bank's customer contact center.
Manage the aesthetics, features and development of the Bank's corporate website, microsites, apps and internet banking platforms to ensuring they are adequacy updated, promoted and consistent with the brand
Conduct competitive analysis and have sound understanding of competitors digital and media strategy and messaging.
Own and project manage special projects as assigned by the Head, Strategic Brand Management.
Key Performance Indicators
Achievement of digital marketing metrics for campaigns
Social media community growth and management
Brand reputation management
Social media engagement
Complaints / enquiries management on digital platforms
M.Sc, B.Sc or B.A (Mass Communications, Marketing, Journalism, Design or related discipline)
Minimum of eight (8) years' working experience in related field
Experience at a digital marketing agency is a significant advantage
Key Competency Requirements :
Deep knowledge of the digital media landscape
Deep knowledge of the social media landscape
Knowledge of digital marketing tools
Knowledge of online brand management
Skills / Competencies :
Excellent writing, editing, and verbal communication skills, with the ability to write quickly and to tailor messages to specific audiences with minimal oversight
Excellent relationship building skills
Creativity & Curiosity
Digital Campaign management
Content creation and editing
Social media communication skills
Competent in the use of key tools SEO, Search, Google analytics, social media analytics
Use of Social media management tools Meltwater, Sprout Social, etc.
Email marketing and blogging
Videography / photography (added advantage)
Job Requirements : Blogging
Social Media Management
Media / Advertising / Branding jobs in Nigeria *Media / Advertising / Branding jobs in Lagos *Team Lead - Digital and Social Media Platforms in Lagos