Research & Insights Manager
EXP Nigeria
Ikeja, Lagos, Nigeria
1d ago
source : Fuzu

Professional Requirements

  • A good First Degree or Diploma in any discipline of Research and media.
  • Minimum of 5 years post qualification experience in any advertising and communication firm.
  • Experience in using research and insights to solve business problems.
  • Skills / Competence Requirements

  • Required knowledge, skills and abilities
  • Good knowledge of Market Competition
  • Good multitasking capabilities
  • Good analytical and problem solving skills
  • Proficiency in the use of Microsoft Word, PowerPoint, Excel, PowerBI, Tableau etc.
  • Strategic Thinking & Marketing
  • Effective management of client portfolios
  • Good time management
  • Generic Skills :

  • Ability to work well under pressure
  • Very good interpersonal skills
  • Excellent verbal and written communication skills
  • Result-oriented
  • Team Player
  • Analytical / Problem solving skills
  • Service orientation
  • Implement all qualitative research projects as required to gain insights and support business strategy department
  • Regularly sit in briefing & brainstorming sessions
  • Supervisory Skills :

  • Excellent Leadership / influencing
  • Coaching and people management
  • Team building / conflict management
  • Strong organizational skills
  • Responsibilities

  • Gathering competitive intelligence on all our clients & competition by
  • Monitoring the advertising media of radio, TV, newspapers & billboards
  • Monitoring field activities of competition
  • Maintaining competitive information file
  • Execute Focus Group Discussion (FGDs) as the need arises
  • Execute surveys as the need arises
  • Run proprietary All Media & Products (AMPS) Proprietary tools for Marketing analyses of in-house clients and competition
  • Develop qualitative research proposals
  • Analyze & write detailed qualitative research reports
  • Regularly recruit respondents for Focus Group Discussions
  • Draw up qualitative research projects budgets
  • Undertake desk (Internet) research as required to gain insights
  • Regularly create Quantitative questionnaires & Focus Group Discussion guide
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