Marketing Manager
Umba
Lagos, Lagos, NG
1d ago

About Umba

Our mission is to make banking free across Africa, empowering our customers to control their financial lives by ensuring financial services are affordable, efficient, and widely available.

We are pursuing a once-in-a-generation opportunity to revolutionize financial services in Africa-lowering the cost and increasing the reach of banking while serving the next billion mobile consumers that are coming online

We are passionately customer-centric, delivering mobile banking with an exceptional user experience.  We leverage advanced machine learning to allow us to create intelligent, affordable financial products for emerging markets where credit is not widely available

Headquartered in San Francisco, and growing rapidly in Mexico, Nigeria, and Kenya, Umba launched in the Nigerian market and is expanding quickly into additional markets. We offer a broad range of digital banking products to our customers through Android and iOS apps and have a culture of exceeding customer expectations which have generated explosive growth.

We are looking for exceptional talent but also for people that share our vision, drive, and sense of mission. Come join us to build the biggest neo-bank in Africa.

Responsibilities

  • Report’s directly to the CFO
  • Work with digital advertisers to hit targets such as Installs, CPI's, accounts created while keeping to a monthly marketing budget
  • Own end-to-end marketing campaigns development and management through traditional and alternative user acquisition paths
  • Work with Product to understand messaging and create content that resonates with our audience
  • Work with management to refine brand and go to market strategy
  • Coordinate with key stakeholders in cross-functional teams to ensure the successful launch, execution, and measurement of campaigns
  • Analyze the results of campaigns and strategic marketing activities and present key findings and areas for improvement to stakeholders
  • Assume responsibility of Umba Growth KPI’s with a direct line to management
  • Explore partnerships and new business opportunities to drive user growth in the business outside of digital advertising channels
  • Manage content produced (Social channels, drip and blast campaigns) and collaborate with management to improve our value propositions and overall marketing strategy
  • Manage and refine the organization’s social media presence
  • Use data to identify new opportunities for improvement and growth

Skills and Qualifications

  • Experience managing a small dynamic marketing function
  • Experience developing and implementing branding and marketing strategies
  • Passion for providing analysis and finding actionable marketing insights
  • Deep understanding of mobile marketing digital fundamentals specifically in attribution, tracking, optimization, and experimentation
  • Understanding of the nuances and metrics important to mid and low funnel conversions

Required skills

  • Experience in acquisition strategy (search, social, organic) in the mobile app space - either through an internal team or having worked w/ an agency closely
  • Experience in forecasting, planning, and performance analysis - someone who makes data-driven decisions
  • Has had at least some experience or exposure in other areas of marketing besides digital - either in product marketing, branding, or communications. T
  • Startup mentality - willingness to do a bit of everything
  • 5+ years experience working as a member of a dynamic marketing team
  • Data-driven analysis mindset - experience with BI tools

Preferred Skills

  • Partner marketing experience
  • In-app referral marketing experience
  • Experience managing a team

Umba is proud to be an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law. If you have a disability or special need that requires accommodation, please let us know.

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