Digital Marketing Officer - Trefoil Networks Limited
Trefoil Networks
Abuja
2d ago
source : BetaJob

Main Function

  • The Digital Marketing Executive would develop, implement, track and optimize our digital marketing campaigns across all digital channels.
  • The candidate should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
  • He / She will work with the commercial team, supporting them to launch campaigns on time and on budget as need arises.
  • Role Responsibilities

  • Plan and execute all digital marketing, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Collaborate with other divisions, creative team and digitalize posts and agreed concepts
  • Evaluate emerging technologies.
  • Provide leadership and perspective for adoption where appropriate
  • Qualifications / Experience

  • B.Sc. degree in Marketing, Communication, Sales, Advertising or Business Administration.
  • Proven working experience in Digital Marketing
  • 2-4 years of experience
  • Must Reside in Abuja
  • Preferably Female.
  • Behavioral Qualities / Other Competences :

  • Resourcefulness
  • Personal integrity and high work ethical standards
  • Multi-tasking skills
  • Adaptability
  • Resilience
  • Competencies / Skills :

  • Demonstrable experience leading and managing marketing database, email, social media and / or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Must be abreast with Email marketing, Social media, SMS and SEO Analytics tools like campaign monitor, Facebook, Twitter, Google Adwords campaigns
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
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