Head, Brand & Marketing
Alan & Grant
Lagos, Nigeria
2d ago

Role

  • Summary (adsbygoogle window.adsbygoogle ).push( );
  • The job holder will develop, plan and execute all company marketing strategies, branding and corporate communication leading the strategy management team in the development of long-range of strategic plans and objectives activities to achieve the company’s target market share and set goals.
  • Duties & Responsibilities

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  • Develop, update and implement the marketing strategy in line with the corporate strategy and key business objectives
  • Review and update website content periodically for effective search engine optimization (SEO)
  • Develop the corporate communication and brand management strategy, policies, processes and guidelines and monitor implementation
  • Prepare and execute the annual marketing plan and budget
  • Monitor and report on key market trends and competitors’ initiatives to Sales and assist in the development of appropriate strategies to protect and enhance the company’s market share
  • The Head Brand Marketing’s duty to lead the junior strategy management teams in the strategic development of bold ideas across the business
  • Lead and coordinate all marketing activities including market research, pricing, sales, advertisement and promotion
  • Coordinate the development and implementation of effective media / public relations and crisis management policies and processes
  • Coordinate the development of appropriate research and monitoring programmes to track the organisation’s brand performance
  • Oversee the design and production of marketing collateral and promotional programmes e.g. adverts, online campaigns, corporate websites
  • Establish and maintain relationships with key internal and external stakeholders including media, public relations, branding agencies etc.
  • to grow the reputation of the Company and Brands

  • The Head Brand Marketing’s also engages and supports the business in numerous fronts in defining and refining business strategies with a specific focus on designing and implementing new strategic approaches, ideas, and processes that will grow the business and avail measurable results
  • Ensure that all internal communications activities are properly integrated with the external communications, marketing priorities and strategies
  • Monitor and evaluate the impact of company’s communication and marketing activities on the company’s reputation
  • Review and report on the performance of the Marketing & Corporate Communications function against key performance targets to Sales
  • Liaise with relevant stakeholders to develop a unique brand identity / image that would create a lasting impression amongst employees, customers and the general public
  • Work with the Sales, strategy and cross-functional teams to drive profitable growth and build brand equity for the company’s brands in assigned category
  • Plan and manage public events (road shows, product launches, customer fora etc.) and conduct post evaluation and reporting for Management use
  • Coordinate the production of corporate gift & promotional items, such as diaries and calendars
  • Monitor and evaluate the impact of brand activities on the company’s reputation
  • Develop, review and update company’s internal and external communications management policies and ensure all information dissemination tools (complimentary cards, website, product flyers, stationery etc.
  • adhere to the policy guidelines

  • Manage the consistent and accurate delivery of key business messages with defined audiences
  • Manage and comes up with strategies that inform the marketing, financial and channel planning for the business as well as target setting for weekly / quarterly / annual business plans.
  • Oversee all the activities of the webmaster and ensure the company’s website is fully operational at all times
  • Requirements

  • A minimum of B.Sc and a Master Degree in Business Administration, Mass Communication Industrial Management, or any other related business field.
  • Minimum of 10- 12 years of working experience in a Marketing preferably working as a Senior strategy manager in a fast paced and dynamic business environment
  • Master’s in Business Administration, Marketing or any other relevant discipline and a Membership of relevant professional body is desirable.
  • Strong negotiating skills and knowledge of commercial agreements and frameworks
  • Excellent negotiation, interpersonal, negotiation, leadership and management skills
  • Ability to deal with varied tasks and work under pressure to meet deadlines and targets
  • Significant understanding of sales principles and a proven ability at developing and implementing successful sales strategies.
  • Proven track record in managing company branding and communications systems
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