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The job holder will develop, plan and execute all company marketing strategies, branding and corporate communication leading the strategy management team in the development of long-range of strategic plans and objectives activities to achieve the company’s target market share and set goals.
Duties & Responsibilities
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Develop, update and implement the marketing strategy in line with the corporate strategy and key business objectives
Review and update website content periodically for effective search engine optimization (SEO)
Develop the corporate communication and brand management strategy, policies, processes and guidelines and monitor implementation
Prepare and execute the annual marketing plan and budget
Monitor and report on key market trends and competitors’ initiatives to Sales and assist in the development of appropriate strategies to protect and enhance the company’s market share
The Head Brand Marketing’s duty to lead the junior strategy management teams in the strategic development of bold ideas across the business
Lead and coordinate all marketing activities including market research, pricing, sales, advertisement and promotion
Coordinate the development and implementation of effective media / public relations and crisis management policies and processes
Coordinate the development of appropriate research and monitoring programmes to track the organisation’s brand performance
Oversee the design and production of marketing collateral and promotional programmes e.g. adverts, online campaigns, corporate websites
Establish and maintain relationships with key internal and external stakeholders including media, public relations, branding agencies etc.
to grow the reputation of the Company and Brands
The Head Brand Marketing’s also engages and supports the business in numerous fronts in defining and refining business strategies with a specific focus on designing and implementing new strategic approaches, ideas, and processes that will grow the business and avail measurable results
Ensure that all internal communications activities are properly integrated with the external communications, marketing priorities and strategies
Monitor and evaluate the impact of company’s communication and marketing activities on the company’s reputation
Review and report on the performance of the Marketing & Corporate Communications function against key performance targets to Sales
Liaise with relevant stakeholders to develop a unique brand identity / image that would create a lasting impression amongst employees, customers and the general public
Work with the Sales, strategy and cross-functional teams to drive profitable growth and build brand equity for the company’s brands in assigned category
Plan and manage public events (road shows, product launches, customer fora etc.) and conduct post evaluation and reporting for Management use
Coordinate the production of corporate gift & promotional items, such as diaries and calendars
Monitor and evaluate the impact of brand activities on the company’s reputation
Develop, review and update company’s internal and external communications management policies and ensure all information dissemination tools (complimentary cards, website, product flyers, stationery etc.
adhere to the policy guidelines
Manage the consistent and accurate delivery of key business messages with defined audiences
Manage and comes up with strategies that inform the marketing, financial and channel planning for the business as well as target setting for weekly / quarterly / annual business plans.
Oversee all the activities of the webmaster and ensure the company’s website is fully operational at all times
A minimum of B.Sc and a Master Degree in Business Administration, Mass Communication Industrial Management, or any other related business field.
Minimum of 10- 12 years of working experience in a Marketing preferably working as a Senior strategy manager in a fast paced and dynamic business environment
Master’s in Business Administration, Marketing or any other relevant discipline and a Membership of relevant professional body is desirable.
Strong negotiating skills and knowledge of commercial agreements and frameworks
Excellent negotiation, interpersonal, negotiation, leadership and management skills
Ability to deal with varied tasks and work under pressure to meet deadlines and targets
Significant understanding of sales principles and a proven ability at developing and implementing successful sales strategies.
Proven track record in managing company branding and communications systems