Full P&L responsibility and accountability for achieving the yearly category financial objectives including annual budgets, sales, profitability, market share growth, NPDs launches, brand KPIs as well as analysing variances and initiating corrective actions on regular basis.
Achieve sustainable long-term category growth by developing and implementing strategic marketing plans and communications activities;
including product positioning, developing innovative key messages, defining the detailed plans for promotional / advertising and distribution / sales activities nationwide.
While ensuring timely and quality execution of all planned marketing activities through the field force.
Develops 5 Ps strategic imperatives for each brand by determining the appropriate portfolio mix / focus based on patient, medical insights and market fit;
while developing / driving the communication strategy (including digital platform) and tools development to maximize category sales potential (in terms of distribution availability and prescription / recommendation drivers).
Lead, coach and provide direction to marketing teams, by scheduling and assigning tasks / projects; following up on work results by coaching and appraising team members;
ensure healthy cross functional cooperation with the other peers (Sales, Finance, Supply Chain, Regulatory, Manufacturing, etc).
Research industry trends to understand competitors, Patients’ journey, Health Care Professionals prescriptions / recommendation patterns and retail / wholesale customer needs to identify new business opportunities, forecast possible impacts on sales, propose winning strategies, investigate threats and lead risk mitigation strategy / tactics.
Deploy effective KOL strategy and monitor implementation by the med Reps; maintain relations with customers by organizing and developing specific Key Distributors forum & programs;
determine the company presence at conventions, annual meetings, trade / professional associations and seminars.
B.Sc. in Pharmacy with higher Degree in Marketing, preferably MBA
At least 8 -10 years of experience in Pharma / FMCG brand marketing with multiple brands / products within a multinational environment
Experience in similar roles such as a Category Manager and Senior Product Manager will be a plus.
Experience in handling Antibiotics and / or CNS, Antimalaria, Diabetes, OTC products is a definite plus.
Experience of leading market research projects; portfolio optimization and 360 degrees plan
Excellent critical & analytical skills
Highly creative thinking with attention to details
Strategic mindset with strong commercial acumen