Marketing/ E-commerce Controller
Beiersdorf
Lagos, Nigeria
5h ago

Your Tasks

Role Purpose- Co-pilot to the Central East West Africa (CEWA) Commercial Controller : strongly improving the accuracy and instilling best practice on the Marketing Budget(MB) visibility through usage of BASE.

Job Description

Business Case reviews :

  • Preparation of Innovation and Renovation financials
  • Post evaluation of the launches after 6 months of Launch
  • E-COMMERCE Controlling

  • Supporting E-Com manager to drive growth through monitoring E-Com digital KPIs such as repurchase rate, Product page conversion rate, organic reach etc.
  • Support the Regional commercial controller on the following to drive business decisions

  • CEWA DSR : Prepare / Update the Daily Sales Report (DSR) and share with the relevant teams.
  • DFT : Daily Financial Tracker (DFT) shared to help drive the business steering and month end closing
  • IMS tracker : Update the IMS tracker for CEWA to be shared with the management on a monthly basis
  • SISO : Update the Sell in- Sell Out (SISO) tracker to be shared with the relevant teams monthly
  • Job Description

    Marketing Budget BASE Tool Capacity Building

  • Support the controllers in BASE tool reports
  • Increasing Tool usage & Trainings for the marketing & Shopper &Customer Marketing (S&CM) teams
  • BASE Tool Marketing Budget Reporting in CEWA

  • Development of Best Practice / Standard on usage of Base reporting, Forecasting and Actuals
  • Business partnering with the Marketing Team (ATL & Other Marketing)

  • Drive alignment on MB and activities
  • Ensure marketing team is fully aligned with Budget in Base tool
  • Inputs into sourcing decisions for marketing services ensuring cost effectiveness and quality service
  • Market Share Analysis and reporting

  • Guide S&CM team on category reporting
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