Role Purpose- Co-pilot to the Central East West Africa (CEWA) Commercial Controller : strongly improving the accuracy and instilling best practice on the Marketing Budget(MB) visibility through usage of BASE.
Business Case reviews :
Preparation of Innovation and Renovation financials
Post evaluation of the launches after 6 months of Launch
Supporting E-Com manager to drive growth through monitoring E-Com digital KPIs such as repurchase rate, Product page conversion rate, organic reach etc.
Support the Regional commercial controller on the following to drive business decisions
CEWA DSR : Prepare / Update the Daily Sales Report (DSR) and share with the relevant teams.
DFT : Daily Financial Tracker (DFT) shared to help drive the business steering and month end closing
IMS tracker : Update the IMS tracker for CEWA to be shared with the management on a monthly basis
SISO : Update the Sell in- Sell Out (SISO) tracker to be shared with the relevant teams monthly
Marketing Budget BASE Tool Capacity Building
Support the controllers in BASE tool reports
Increasing Tool usage & Trainings for the marketing & Shopper &Customer Marketing (S&CM) teams
BASE Tool Marketing Budget Reporting in CEWA
Development of Best Practice / Standard on usage of Base reporting, Forecasting and Actuals
Business partnering with the Marketing Team (ATL & Other Marketing)
Drive alignment on MB and activities
Ensure marketing team is fully aligned with Budget in Base tool
Inputs into sourcing decisions for marketing services ensuring cost effectiveness and quality service
Market Share Analysis and reporting
Guide S&CM team on category reporting