Marketing Lead
Edge Recruiter Nigeria Ltd.
Lagos, NG
5d ago


Our client is a Digital Bank on a mission to improve the Micro Small and Medium Enterprise's financial health by providing meaningful digital financial solutions, utilizing open banking and platform model.

They are looking for a Marketing Lead who will see to the building and maintaining strong branding across a wide range of offline and online marketing channels to enhance customer acquisition.


  • Develop effective marketing strategies and tactics to get the word out about our company, products and services while driving quality traffic to us
  • Deploy successful marketing campaigns and own their implementation from ideation to execution
  • Experiment with a variety of organic and paid acquisition channels such as content creation, content curation, pay per click campaigns, publicity, social media, lead generation campaigns, with performance analysis etc
  • Build strategic partnerships with key industry players as well as relationships with media contacts
  • Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely while effectively managing agencies, vendors, providers to be in line with company objectives
  • Direct and approve all marketing materials, from websites and pitch decks to hard copy brochures
  • Key Requirements

  • Degree in Marketing or related field, with at least 8 years’ working experience in similar role
  • Proven experience in identifying target audiences and in creatively devising and leading multi-channel marketing campaigns that engage, educate, and motivate conversion
  • Solid knowledge of website analytics tools with demonstrable experience in SEO / SEM
  • Excellent verbal and written communication skills
  • A sense of aesthetics and a love for great copywriting and witty communication
  • Numerically literate, comfortable working with numbers, making sense of metrics and ability to quantity performance
  • Up to date with the latest trends and best practices in online marketing and measurement.
  • What is in it for You?

  • Exciting Career Growth Opportunities
  • Work in a Multicultural and Fun Environment
  • Our client is an equal opportunities employer. Only suitable candidates will be responded to.

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