Marketing Lead
Edge Recruiter Nigeria Ltd.
Lagos, NG
5d ago

JOB SUMMARY :

Our client is a Digital Bank on a mission to improve the Micro Small and Medium Enterprise's financial health by providing meaningful digital financial solutions, utilizing open banking and platform model.

They are looking for a Marketing Lead who will see to the building and maintaining strong branding across a wide range of offline and online marketing channels to enhance customer acquisition.

RESPONSIBILITIES

  • Develop effective marketing strategies and tactics to get the word out about our company, products and services while driving quality traffic to us
  • Deploy successful marketing campaigns and own their implementation from ideation to execution
  • Experiment with a variety of organic and paid acquisition channels such as content creation, content curation, pay per click campaigns, publicity, social media, lead generation campaigns, with performance analysis etc
  • Build strategic partnerships with key industry players as well as relationships with media contacts
  • Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely while effectively managing agencies, vendors, providers to be in line with company objectives
  • Direct and approve all marketing materials, from websites and pitch decks to hard copy brochures
  • Key Requirements

  • Degree in Marketing or related field, with at least 8 years’ working experience in similar role
  • Proven experience in identifying target audiences and in creatively devising and leading multi-channel marketing campaigns that engage, educate, and motivate conversion
  • Solid knowledge of website analytics tools with demonstrable experience in SEO / SEM
  • Excellent verbal and written communication skills
  • A sense of aesthetics and a love for great copywriting and witty communication
  • Numerically literate, comfortable working with numbers, making sense of metrics and ability to quantity performance
  • Up to date with the latest trends and best practices in online marketing and measurement.
  • What is in it for You?

  • Exciting Career Growth Opportunities
  • Work in a Multicultural and Fun Environment
  • Our client is an equal opportunities employer. Only suitable candidates will be responded to.

    Report this job
    checkmark

    Thank you for reporting this job!

    Your feedback will help us improve the quality of our services.

    Apply
    My Email
    By clicking on "Continue", I give neuvoo consent to process my data and to send me email alerts, as detailed in neuvoo's Privacy Policy . I may withdraw my consent or unsubscribe at any time.
    Continue
    Application form