IMC Director - West Africa Business Unit
The Coca-Cola Company
Lagos, Nigeria
30d ago

Job ID : R-21717

Position Overview : The IMC Director has a critical role in driving growth for the business unit across both the marketing and customer & commercial functions.

This role is expected to effectively manage the Integrated Marketing Communications (IMC) process across the diverse 33 countries within WABU.

The IMC Director must build brand equity, create brand edge and create value for consumers, shoppers, customers and the KO System for all established and Innovation brands in the Business Unit (BU).

Function Specific Activities :

Job Requirements : Years of Experience :

Years of Experience : Growth Behaviors :

Growth Behaviors :

  • GROWTH MINDSET : Demonstrates curiosity. Welcomes failure as a learning opportunity.
  • SMART RISK : Makes bold decisions / recommendations.
  • EXTERNALLY FOCUSED : Understands the upstream and downstream implications of his / her work. Tracks and shares external trends, best practices or ideas.
  • PERFORMANCE DRIVEN AND ACCOUNTABLE : Has high performance standards. Outperforms her / his peers.
  • FAST / AGILE : Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.
  • EMPOWERED : Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.
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