Job ID : R-21717
Position Overview : The IMC Director has a critical role in driving growth for the business unit across both the marketing and customer & commercial functions.
This role is expected to effectively manage the Integrated Marketing Communications (IMC) process across the diverse 33 countries within WABU.
The IMC Director must build brand equity, create brand edge and create value for consumers, shoppers, customers and the KO System for all established and Innovation brands in the Business Unit (BU).
Function Specific Activities :
Job Requirements : Years of Experience :
Years of Experience : Growth Behaviors :
Growth Behaviors :