Growth Associate In Lagos
Cowrywise
Lagos
2d ago
source : BetaJob

Job Details

As the Growth Associate, you will drive growth and awareness initiatives via community management and data-driven marketing efforts.

You'll be responsible for executing creative strategies and marketing campaigns to fuel growth and increase customer engagement.

RESPONSIBILITIES :

  • Develop strategic acquisition and retention marketing plans to drive growth and maximize immediate and long-term ROI.
  • Handle campaigns end-to-end from conception to defining objectives, execution, tracking, and reporting.
  • Day-to-day management of online and offline campaigns across channels including (but not limited to) : paid social, paid search, content, organic, referral, email, podcasts, affiliate, and video.
  • Monitor, analyze, and report on KPIs to ensure marketing initiatives are driving profitable acquisition.
  • Use web analytics and business intelligence tools such as Google Analytics and internal tools to better understand our customers and exploit those insights in marketing campaigns.
  • Think strategically, analytically, and creatively about new ways to reach customers and increase relevance.
  • DESIRED QUALIFICATIONS :

  • 1+ years of direct, growth-focused experience in digital marketing, consumer tech and startup experience preferred.
  • Experience building a comprehensive digital marketing strategy from the ground up.
  • Proven success managing online marketing programs with CPC, CPA, and CPM cost models on Google, Facebook, Instagram, and content sites.
  • Thorough understanding of various online and offline marketing funnels
  • Experience implementing organic acquisition strategies, including SEO.
  • Strong sense of ownership and determination to get things done.
  • Application Method :

    Use the link(s) below to apply on company website.

  • Growth Associate
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  • Company Description

    Cowrywise is a fintech company democratizing access to premium financial services by making these services available to the mass market cheaply.

    Tags

    cowrywise growth associate seo advert social media lagos online marketing

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