As the Growth Associate, you will drive growth and awareness initiatives via community management and data-driven marketing efforts.
You'll be responsible for executing creative strategies and marketing campaigns to fuel growth and increase customer engagement.
Develop strategic acquisition and retention marketing plans to drive growth and maximize immediate and long-term ROI.
Handle campaigns end-to-end from conception to defining objectives, execution, tracking, and reporting.
Day-to-day management of online and offline campaigns across channels including (but not limited to) : paid social, paid search, content, organic, referral, email, podcasts, affiliate, and video.
Monitor, analyze, and report on KPIs to ensure marketing initiatives are driving profitable acquisition.
Use web analytics and business intelligence tools such as Google Analytics and internal tools to better understand our customers and exploit those insights in marketing campaigns.
Think strategically, analytically, and creatively about new ways to reach customers and increase relevance.
DESIRED QUALIFICATIONS :
1+ years of direct, growth-focused experience in digital marketing, consumer tech and startup experience preferred.
Experience building a comprehensive digital marketing strategy from the ground up.
Proven success managing online marketing programs with CPC, CPA, and CPM cost models on Google, Facebook, Instagram, and content sites.
Thorough understanding of various online and offline marketing funnels
Experience implementing organic acquisition strategies, including SEO.
Strong sense of ownership and determination to get things done.
Application Method :
Use the link(s) below to apply on company website.
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Cowrywise is a fintech company democratizing access to premium financial services by making these services available to the mass market cheaply.
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