Title : Marketing Manager
Reports to : Managing Director
Location : Lagos, Nigeria
Lack of energy access in sub-Saharan Africa is a significant problem, with more than 600 million people currently without main electricity supply.
In Nigeria, a large proportion of the population cannot access mains electricity, which has a negative impact on quality of life and limits people’s chances of achieving economic prosperity.
Bboxx is helping to address this issue by providing off-grid communities in developing countries with affordable energy solutions.
Bboxx customers typically use a Pay-As-You-Go payment method, which enables very low-income customers access to electricity at home that they would otherwise not be able to afford.
To date Bboxx has provided around 1,000,000 people with access to energy.
Job Purpose create and implement a marketing strategy, measure its effectiveness, contribute new ideas and ensure Bboxx brand guideline is respected in all communication channels.
Responsible for developing plans and executing projects and initiatives that support the broader, short and long-term marketing strategy.
Works in collaboration with other internal stakeholders to ensure that the brand remains relevant to customers and that all initiatives support the brand promise.
Additionally, takes a lead in managing vendor partners and communication agencies, and all aspects of their projects.
On the communications part, the candidate must Provide support to the Marketing & Communications Coordinator in the implementation of Corporate Communications activities in the areas of reputation management, internal communications, media relations, social media, community investment initiatives, issues, crises preparedness and management.
Principal Accountabilities :
Marketing Planning & Execution
Contribute in Creating and execute the brand strategies and marketing plans for the brands, including managing both the existing product portfolio and new product launches such as Micro lending and Liquefied Petroleum Gas (LPG).
Roll out successful marketing campaigns and its implementation from ideation to execution
Participate in the strategic planning process for the assigned brands based on key consumer insights to enhance current portfolio and improve communication with customers.
Manage the day-to-day activities associated to all marketing efforts, including, project management, creative development, cross-functional implementation, campaign tracking and reporting as necessary.
Collaborates with a wide variety of functional areas such as sales, editorial, marketing, design, and operations to develop, coordinate and execute specific marketing plans for each assigned title.
Implementing the marketing plans by working with internal and external suppliers to deliver in a timely manner and on budget.
Participate in key sales and marketing presentations as necessary.
Maintains brand integrity across product lines, advertising, and all other internal and external communication as it pertains to assigned brand.
Be among the most knowledgeable resource in the company as it relates to the brand and champion the brand throughout the organization, with partners and external agencies.
Manage brand guidelines to ensure all vendors and internal audiences follow them and update them as necessary.
Assist in monitoring brand health metrics and support the development of new brand tracking across businesses.
Assist management of third-party agencies.
Identify research needs in consultation with the market researcher, monitor research projects implementation and propose to the management recommendations based on the findings and design marketing initiatives to drive sales
Working closely with distribution partners and Marketing Research companies to obtain relevant information, including the development and implementation of brand audit studies and focus groups.
Regularly write and upload stories on company’s intranet (V-Net)
Support in producing a variety of methods of communication, such as newsletters, posters, leaflets etc.
Qualifications, skills and competencies
Bachelor’s degree in marketing, business management, commerce, or any other related field
4+ years of experience working in a managerial position
Proficient in Microsoft office (Word, Excel, PowerPoint)
Basic knowledge in Adobe creative cloud is a plus
Project management skills
Excellent communication and interpersonal skills
Persuasion, negotiation skills
Social media management skills
Strong research and strategic analysis skills