1. Marketing and Branding of the NGO, Hospital & its other projects
Develop & implement marketing strategies and brand building of the NGO & Hospital.
Conduct Market Research including surveys of current & new service concepts.
Establish marketing goals to ensure share of market and profitability of services.
Strategize business / revenue generation through Institutional ( Government & Corporate) Business Tie ups.
Plan and execute Branding strategies for the organization to attain a specific Brand position in the customers mind
To plan and prepare budgets for branding and marketing activities.
Represent NGO & its Hospital on various related forums & work with all forms of media to ensure visibility in Western Africa.
Effectively use social media platforms, website and other modes to create awareness, interest and participation
2. Public Relations
Maintain and strengthen effective PR with authorities, trustees, well-wishers
Develop and execute effective PR management plans with a view to gain support for NGO
Develop relationships for eye care management with Corporates in Nigeria & Western Africa, Government organisations and related agencies
Help use PR strengths to help solve issues and gain support for NGO operations in the country
3. Donor relationships
Maintain good working relationships with existing donors through regular interaction, regular MIS and ensure sustained and increasing support
Identify and develop new donors - individuals, corporates and multinationals and help develop spread the work NGO around the country with donor support
Develop relationship with international aid agencies and help create new partnerships with them for social development worK
ref : updazz.com)