Product Marketing Manager - Google
Google
Lagos
3h ago
source : BetaJob

About the Job

  • Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey.
  • From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a consumer base.

    This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more.

    In this role, you'll be involved with product marketing strategy from beginning to end.

  • The Product Marketing Manager will work across several aspects of marketing go-to-market strategy, campaigns, advocacy, events and communication, but more specifically across consumer products excellence and user insights.
  • Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways.
  • Our job is to demonstrate how Google's products solve the world's problems from the everyday to the epic, from the mundane to the monumental.

    And we approach marketing in a way that only Google can changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

    Responsibilities

  • Develop actionable, data-driven insights to inform product and marketing strategy. Leverage marketing insights to better understand our customers and represent the voice of the user.
  • Work with visiting research teams to help them better understand the market and achieve their objectives.
  • Partner with cross-functional stakeholders including product, user experience, design, analytics, creative and leadership, to drive product roadmaps, strategy and execution.
  • Understand multiple dashboards, use the data to analyze product health and be able to use that information to influence direction on product and marketing.
  • Support product pilots in the market by providing on-the-ground research and marketing support when needed.
  • Requirements

    Minimum qualifications :

  • Experience using user insights to drive product excellence.
  • Experience analyzing and interpreting online consumer insights and trends.
  • Experience working with product and engineering teams.
  • Preferred qualifications :

  • Experience working in the technology industry.
  • Marketing experience.
  • Knowledge of Google's products and the technology industry.
  • Ability to develop and understand strategy.
  • Ability to think across disciplines, industries, cultures and scenarios.
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