Digital Marketer
Snaphunt
Lagos, Nigeria
3d ago

The Offer

  • Join a market leader within Health-Tech
  • Fantastic work culture
  • Work alongside & learn from best in class talent
  • The Job

    You will be responsible for :

  • Leading digital strategy and innovation through the development and implementation of comprehensive digital marketing programs in line with business priorities.
  • Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
  • Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey.
  • Reviewing and optimising the design and content of all online assets including the company website and social media pages.
  • Planning and control of the digital marketing budget and spend by allocating budgets to different channels.
  • Using A / B testing to optimise digital marketing performance.
  • Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
  • Planning and executing CRM, marketing automation and lifecycle marketing initiatives.
  • Using customer insights to construct effective CRM campaigns.
  • Measuring, monitoring and analysing effectiveness of email marketing activities against goals (ROI & KPIs).
  • Planning and executing viral marketing campaigns across a range of social media platforms.
  • Defining and developing a community management strategy.
  • Organising various community building initiatives to cultivate and grow participation in community forums.
  • Monitoring and optimising community engagement levels.
  • Driving business growth by developing innovative ideas and campaigns.
  • Testing and optimising marketing tactics that boost conversion rates and accelerate customer acquisition.
  • Managing a team of 1-5 people.
  • The Profile

  • You have at least 2 years experience ideally in Community Management, Digital Marketing or Ecommerce within Healthcare & Lifesciences industry.
  • Experience within Social Media / Viral Marketing, Growth Hacking, CRM / Loyalty Marketing, Community Management, would be a strong advantage.
  • You have good knowledge of Web Analytics Tools (eg. Google Analytics).
  • You enjoy finding creative solutions to problems
  • You are highly goal driven and work well in fast paced environments
  • You possess strong analytical skills and are comfortable dealing with numerical data
  • The Employer

    Our Client is an online Pharmacy and healthcare Platform providing access to medicines and healthcare solutions.

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