Our client is a Multinational textile company that produces and distributes fashion fabrics for the African market and African consumers globally.
The company’s brands have become an essential part of African culture. Due to expansion, they now have an opening for a Trade Marketing Executive to be based in KANO STATE with travels around the northern region.
The job of a Trade Marketing Executive entails working outside the office environment sourcing potential customers and maintaining current customers to drive the business activation and distribution.
To give input for analysis of all trade marketing activities across the channel / trade members. Drives the needed support to optimize product plan and product mix through the right trade channels revenue of the company in the short & long run.
Identify growth opportunities per brand and product group, in line with consumer and channel trends
Provide input into country key account plan to seize opportunities
Segment and maintain customer base according to channel segmentation model for the sales territory
Develop call plans according to channel segmentation model (call frequencies per account)
Provide input into customized CVP per customer channel, segment and individual accounts
Plan account call activities and customize within the prescribed CVP model per customer channel per account
Agree sales territory resources (budget, and standard POSM) with Trade Marketing Manager and review on quarterly basis
Deliver the CVP per customer account, according to call plans and account activity plans
Offering marketing support by managing and distributing standard POSM and trade marketing materials including logistics and distribution within sales territory budget
Keep customers updated about VG strategies, brand & channel initiatives and explain implications with their CVP matrix
Communicate opportunities about local market trends and report successful programs / activations to Trade Marketing Manager
Share best practice information with the Trade Marketing team and functional managers.
Develop an expert knowledge of competitor’s and their brand / product / channel activity
Controls, compliance and governance via audit reviews
Customer prospecting and recruitment
Maintenance and growth of existing customers
Achieve sales targets of own territory per brand and product group
Prepare prescribed reports and statistical data
Channel landscape development, ownership and maintenance.
Deliver CVP per customer channel, segment and individual accounts
Candidate MUST be able to speak Hausa Fluently.
Candidate should reside in KANO or be willing to live and work in KANO.
Graduate with 1-3 years minimum commercial expertise gained across Sales / B2B (Trade) Marketing or Sales Management.
Relevant backgrounds include but not limited to : B2B Sales, Trade Marketing, Channel Development, RTM Development or Sales Management
The client will not cover relocation cost (if candidate does not reside in Kano) however, cost of duty travels will be covered.
Good people skills.
Good track record in sales and marketing.
Presentation, negotiation and influential skills.
Good communication skills written and verbal
Good skills in Microsoft office package
Have a strong knowledge in the industry
Be able to work with financial reports and statistics
Strong planning and management skills