Manager, Marketing and Corporate Communications
Bradfield Consulting
LAGOS, Nigeria
29d ago

JOB TITLE : Manager, Marketing and Corporate Communications

REPORTS TO : Chief Executive Officer

1. SUMMARY OF RESPONSIBILITIES

  • To act as the first point of contact between the Trust and some of its stakeholders who support the Trust in a significant way alumni, parents, other schools, donor and the media :
  • Responsible for the development and implementation of a comprehensive and dynamic communication strategy as agreed by the Trust.
  • The position is responsible to drive the overall annual Marketing & Communications plans.
  • 2. MAIN FUNCTIONS

  • Initiate, implement and oversee the strategic marketing plan for the school.
  • Develop strategies to manage the Trust’s image.
  • Develop strategies to manage relationships with alumni and other stakeholders.
  • Maintain a database of corporate, Trust supporters, alumni etc.
  • Maintain on-going communication and information support with alumni, parents and the media.
  • Providing information and up-to-date web content about the Trust for publication on the website and directories
  • Liaising with the CEO and HOSs in writing and producing marketing material (brochures, posters, flyers etc) for the Schools.
  • Develop in house skills for marketing
  • Develop a termly marketing action plan for the Schools to support pupils recruitment and retention.
  • Selection and ordering of promotional merchandise for exhibitions and for use as corporate gifts
  • Proactively searching out information for PR purposes and writing press releases in line with the Trust policy.
  • Liaison with, and providing information to, the media and arranging interviews with members of management where necessary in line with the Trust’s policy.
  • Serve as the Trust’s primary media contact and foster relationships with media personnel to enhance the schools’ image and visibility.
  • Oversee the management of the marketing and communications budget to ensure appropriate and effective spending.
  • Any other duties as assigned by the CEO.
  • Academic Qualification :

  • B.A Mass Communication / B.Sc Marketing or any other related field
  • A minimum of second class upper division
  • PERSON SPECIFICATIONS

  • Candidate should have a minimum of 10years work experience in marketing and branding.
  • Candidate should not be more than 45 years of age.
  • Strong communication skills with personable appearance
  • Customer Service skills
  • Excellent IT proficiency skills and conversant with the use of social media
  • Ability to think strategically
  • Strong Interpersonal skills / Team Player
  • Creativity and innovative skills
  • Good problem solving skills
  • Fund raising expertise
  • Strong organisation skills and attention to detail
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