Regional Sales Manager
Edge Recruiter Nigeria Ltd.
Lagos
8d ago

Our Client in the Pharmaceutical sector is currently recruiting a Regional Sales Manager - Lagos.

Job Profile

Plan and implement marketing activities of pharmaceuticals in Nigeria in order to maximize company profits and markets share while ensuring customer satisfaction.

Responsibilities

  • Direct, coordinate and continuously review marketing activities for pharmaceuticals in Nigeria.
  • Marketing activities are effective and the business grows.
  • Manage the import of pharmaceutical products to Nigeria , liaising with Operations and Production to ensure effective planning and delivery of products.
  • Orders are delivered on time and payments collected within acceptable time frame such that all export business are profitable.
  • Identify, select and manage external advertising / media agencies and ensure cost effective programmes / adverts / POS and promotional materials are created.
  • Cost effective advertising that creates consumer / buyer demand.
  • Initiate and conduct market research studies, competitor activities, analyze findings and generate action plans for approval and progress.
  • Studies are relevant, timely and provide accurate information for appropriate action.
  • Manage packaging development and product presentation / artwork for maximum impact and customer satisfaction. Ensure dual language (English / French) on all products.
  • Liaise with Francophone marketing department.

  • Cost effective, good quality finished product presentations that are attractive and marketable in both Anglophone and francophone Africa.
  • Manage and coordinate the New Product Development programme and Brand Maintenance with emphasis on OTC and Ethical products that add value to the business.
  • Create and control launch plan activities.

  • Appropriate new products are developed to agreed timescales and deliver profitable business. Effective product launches.
  • Brands are maintained and kept profitable.

  • Direct the hiring, training and development of marketing staff and actively manage their work schedules.
  • Highly trained and motivated marketing staff.
  • Manage and control departmental expenditure within agreed budgets.
  • Expenditure managed within budget.
  • Maintain and develop existing and new customers through appropriate propositions and marketing strategies to ensure business growth throughout the local market and in Anglophone Africa.
  • New business opportunities are identified and developed.
  • Develop and maintain standard operating procedures (SOP’s) for marketing activities.
  • SOP’s are in place, accurate and relevant and used effectively.
  • Liaise with Sales department to effectively promote products in key areas and with key distributors / hospitals / institutions / doctors and chemical sellers, using presentations and other business development techniques.
  • Promotional activities are effective and business volumes increase.
  • Provide regular reports on marketing activities and new business development with action plans and recommendations.
  • Reports are timely, accurate and action orientated.
  • Performance Measures / Success criteria

  • Marketing activities are effective and the business grows.
  • Manage the import of pharmaceutical products to Nigeria , liaising with Operations and Production to ensure effective planning and delivery of products.
  • Orders are delivered on time and payments collected within acceptable time frame such that all export business are profitable.
  • Identify, select and manage external advertising / media agencies and ensure cost effective programmes / adverts / POS and promotional materials are created.
  • Cost effective advertising that creates consumer / buyer demand.
  • Initiate and conduct market research studies, competitor activities, analyze findings and generate action plans for approval and progress.
  • Studies are relevant, timely and provide accurate information for appropriate action.
  • Manage packaging development and product presentation / artwork for maximum impact and customer satisfaction. Ensure dual language (English / French) on all products.
  • Liaise with Francophone marketing department.

  • Cost effective, good quality finished product presentations that are attractive and marketable in both Anglophone and francophone Africa.
  • Manage and coordinate the New Product Development programme and Brand Maintenance with emphasis on OTC and Ethical products that add value to the business.
  • Create and control launch plan activities.

  • Appropriate new products are developed to agreed timescales and deliver profitable business. Effective product launches.
  • Brands are maintained and kept profitable.

  • Direct the hiring, training and development of marketing staff and actively manage their work schedules.
  • Highly trained and motivated marketing staff.
  • Manage and control departmental expenditure within agreed budgets.
  • Expenditure managed within budget.
  • Maintain and develop existing and new customers through appropriate propositions and marketing strategies to ensure business growth throughout the local market and in Anglophone Africa.
  • New business opportunities are identified and developed.
  • Develop and maintain standard operating procedures (SOP’s) for marketing activities.
  • SOP’s are in place, accurate and relevant and used effectively.
  • Liaise with Sales department to effectively promote products in key areas and with key distributors / hospitals / institutions / doctors and chemical sellers, using presentations and other business development techniques.
  • Promotional activities are effective and business volumes increase.
  • Reports are timely, accurate and action orientated.
  • Requirements

  • Minimum of Degree level in pharmacy / life sciences, plus minimum 5 years cognate experience.
  • Post graduate qualifications in Sales / Marketing a distinct advantage. MBA preferred.Knowledge, Skills and Experience :
  • Good interpersonal skills and natural leader
  • Seasoned professional in sales and marketing of pharmaceuticals. Good product knowledge.
  • Active listener and maintains self control at all times
  • Highly numerate and analytical thinker
  • Entrepreneurial spirit and goal orientated
  • Excellent selling skills, presentation techniques
  • Computer literacy
  • Team leader and builder
  • Integrity
  • Commitment to the Organization
  • Leadership
  • Coaching & Developing
  • Managing Accountability
  • Teamwork & Cooperation
  • Customer Focus
  • Performance Excellence
  • Taking the Initiative
  • Analytical Thinking
  • Communications :

  • Internal : Staff and other interdepartmental functions
  • External : Customers, agencies, prospects, public relations, hospitals, doctors, chemical sellers, associations
  • Key Risk areas :

  • Lack of supervision skills
  • Lack of professional training
  • Insufficient latitude within the organisation for individual advancement
  • Apply
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