Research Manager: Quantitative Research
Kantar Millward Brown
Nigeria, Lagos
7d ago

The primary responsibility is to manage accounts on a day to day basis and effectively contribute to the efficiency of the business unit, creating meaningful impact on our client’s businesses and as a key interface between Millward Brown and our clients.

This includes client engagement, consultancy, study design, analysis, driving preparation, delivery of presentations, reports as well as internal responsibilities such as people management and the implementation of broader business initiatives to improve business performance.

  • Apply expert level of knowledge and understanding of your clients and their business in all interactions with clients.
  • Develop strong relationships with clients to the extent they are first port of call across all accounts for strategic opinions and advice.
  • Manages accounts to ensure as a team all account deliverables are met while working to agreed budgets.
  • Design quality research studies that meet client needs.
  • Manage multiple projects under tight deadlines.
  • Maximise individual and team performance and efficiency through effective people management.
  • Builds strong relationships and delivers to account responsibilities sufficiently to retain clients and maintain existing business
  • Advanced knowledge of tracking, equity and advertising evaluation methodology
  • Experienced knowledge of brand and communications research methodologies
  • Identifies and pursues opportunities to grow existing client business, revenue and profitability
  • Minimum 4-6 years relevant research, brand, media or communications experience with direct involvement in analysis of research or interpretation of data sources
  • About Kantar Millward Brown

    We help clients build and grow their brands from strategy development through to marketing execution and assessment of brand performance and future potential.

    Our mission is to provide research-based advice to help our clients successfully manage their brand assets and optimize the return on their media and communication investments and so create value for our clients, staff and shareholders.

    Kantar Millward Brown at a glance, one of the world's top 10 full-service market research firms :

  • 77 offices in 50 countries
  • We work with 70% of top 100 US advertisers and 90% of the top 100 global brands
  • Experts in effective advertising, marketing communications, media and brand equity research
  • Conduct more brand and marketing communications research than any other company in the world
  • Over 65,000 ads copy tested (Link™) worldwide
  • Brand equity expertise with over 64,000 brands
  • Published papers, case studies, norms and internal knowledge bank
  • 35+ years' marketing research and brand consulting experience
  • Powered by insights, innovative thinking and a rich heritage, we focus on providing actionable solutions to address key business issues
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