Digital Strategy & Insights Lead
Terragon Group
Lagos
57d ago
source : myJobmag

Terragon Group - We pride ourselves as a new Media business focused on Africa. We have built a strong competence across the new media ecosystem comprising mobile, online and content.

Within digital we understand the interplay between content and platform and we have business verticals that deliver on both components of the digital world.

Responsibilities

  • Work as an integrated member of the team, together with Account managers, Creative Lead, and Technology LeadAligns strategy with a client’s business goals and objectivesAnalyze data from a wide range of 3rd party research sources to distil insights, identify new opportunities and inform digital strategiesDevelops framework / methodology / workflow for interactive projects;
  • strategy, marketingWorks with Practice Leaders to ensure collaboration and progress of the Interactive groupCollaborate with other teams to inform strategy, design and development decisionsUnderstand industry / market intelligence and knowledge of best practices.

    Recognizes project issues and elevates them to the appropriate project team members with suggested, well-thought out solutions.

    Educate AGENCY account team and their clients on how to maximize their digital opportunities.Develop strategy in the preparation and facilitation of client planning sessions and strategy workshops.

    Drive digital strategy across a variety of our clients / briefs : Advising on actionable strategies involving social media, mobile, web design / functionality, online media, etc.

    Development of primary strategy artifacts, including : - Strategy Reports - Implementation Plans - Communication Plans - Audience Profiles -

    User Scenarios - Feature Roadmaps - Operational Measurement PlansProvide analytical and decision support to key decision makers, helping to make better strategic and tactical decisionsCorporate image / Publicity Corporate image / PublicityDevelop strategic insights through the use of various social media monitoring toolsRevenue generation / market expansionProduces research analysis reports including business profiles, competitive profiles, score cards and situational analysis summaries.

    Draws parallels with the team to deliver on strategic vision, digital marketing initiatives and strategyCoordinates research efforts with other internal and external research departments and / or providers. Metrics and Analytics

    Requirements

    3-5 Years in a Research / Strategy Role in a Digital advertising industry is a must. Google certification is will be an added advantageDemonstrated leadership skills in strategy and management of key internal and external stakeholders / vendors.

    Job Description

    The role involves increasing customer acquisition, retention and loyalty, while building a leading corporate brand.It also involves developing and driving the overall group marketing strategy and ensuring creative execution.

    Responsibilities

    Oversee the development and implementation of the Company’s overall brand, marketing planCollaborate with the senior leadership team, business and product heads to articulate the marketing strategy.

    This process will involve rigorous prioritization and planning to ensure that the Marketing team provides adequate support to all other teams within the businessCreate and execute a broad marketing strategy for Terragon Group, and be responsible for understanding the business model, the company’s services, products and solutions, and positioning them favourably before target audience marketsLead the Corporate Marketing to create compelling narratives about Terragon Group and present the company in unique ways.

    Develop and oversee budget and resource managementCreate a focused event participation strategy for sponsored and corporate events that will help Terragon Group reach its target audienceCreate and innovate marketing campaigns for the company’s business segmentsLeverage expertise in developing digital marketing strategies that drive awareness and create leadsWork with the Research team and guide them on internal and market research, and create a strategy for how to best disseminate Research insights through various communication channels.

    Requirements

    Bachelor's degree in Marketing, Communications, or related fieldMinimum of 3-5 years of marketing experience, preferably in mobile or tech.

    Relatively young (22 - 32) and not stuck in a set way of doing things.Believes in enhancing capabilities, has a strong personality and is engaging.

    Strategic thinker, and has worked an executed a strategic direction for a marketing unit.The individual must be creative, very witty, smart, can write and communicate properly.

    Has worked in a B2B technology business previously.Work experience that covers product launch, strong corporate communications experience, brand management etc.

    Highly creative and innovative brand builderDemonstrated results in building brand equityDemonstrated success in developing marketing strategies that have met or exceeded targetsExperience in leveraging customer analytics, segmentation and new advertising technology to drive business growthStrong understanding of digital marketing strategiesTeam builder and team playerResourceful & curiousAbility to thrive in a fast-

    paced company and liaise effectively with stakeholders across multiple businesses and products

    Method of Application

    Use the link(s) below to apply on company website.

    Did you notice an error or suspect this job is scam? Tell us.

    Your Email Type Your Message

    Type the email of your friend (Separate multiple emails with comma)

    Type your email Type Your Email Message

    I think you may be interested in this position - Latest Jobs at Terragon Group. This is the link : !

    Apply
    Apply
    My Email
    By clicking on "Continue", I give neuvoo consent to process my data and to send me email alerts, as detailed in neuvoo's Privacy Policy . I may withdraw my consent or unsubscribe at any time.
    Continue
    Application form