Group Marketing : defining, marketing and protecting the Standard Bank brand across our business including specialist advice and activity for specific countries and business units.
To deliver real value to allocated portfolios by executing against the given marketing and communication strategy and plan.
To develop marketing and communications campaign and collateral strategies.
Key Responsibilities / Accountabilities
Develop campaign and collateral strategies. Ensure alignment to the business strategy for the particular portfolio, and the BU Marketing and Communications strategy and brand strategy.
Translate knowledge of the market into campaign and collateral propositions.
Project management of marketing and communications campaigns and projects to ensure delivery on time, within budget and on objectives set.
Ensure centrally coordinated campaigns are translated into local tactics.
Evaluate all campaigns and projects. This includes the setting of targets, identifying of measurement tools and reporting.
Collaborate with the relevant Marketing and Communications specialist within Group Marketing to optimise the effectiveness of marketing and communication
Key performance measures
Understanding and application of the business strategies within the portfolio, and how it relates to the BU and country strategy
Understanding and application of the BU Marketing and Communications, and brand strategies.
Quality of the campaign and collateral strategies and plans
Quality of insight into the market : consumer attitudes and behaviours
Efficiency and effectiveness of project management
Quality of marketing and communications charters
Quality of agency briefs and debriefs
Internal & External Relationships
Internal relationships with the Wealth Team, Business Unit Heads, Stanbic IBTC staff, Standard Bank staff and other Marketing Managers across the Group
External relationships with external and Marketing agencies
Preferred Qualification and Experience
A degree in Commerce or Marketing
Mnimum 8years years’ experience in a Marketing and Communications role from a Finanial Institution, FMCG, Telecommunications or Agency background
Must have managed a project budget of approximately N300 mil
Must have experience in managing and leading people
Knowledge / Technical Skills / Expertise
Working knowledge of quantitative and qualitative research methodologies
Working knowledge of the economic drivers in a business
Working knowledge of various media and the creative requirements
Working knowledge of production processes