Wealth Marketing Manager
Stanbic IBTC Bank
Lagos Island, Lagos, Nigeria
4d ago

Job Details

Group Marketing : defining, marketing and protecting the Standard Bank brand across our business including specialist advice and activity for specific countries and business units.

Job Purpose

  • To deliver real value to allocated portfolios by executing against the given marketing and communication strategy and plan.
  • To develop marketing and communications campaign and collateral strategies.
  • Key Responsibilities / Accountabilities

    Key responsibilities

  • Develop campaign and collateral strategies. Ensure alignment to the business strategy for the particular portfolio, and the BU Marketing and Communications strategy and brand strategy.
  • Translate knowledge of the market into campaign and collateral propositions.
  • Project management of marketing and communications campaigns and projects to ensure delivery on time, within budget and on objectives set.
  • Ensure centrally coordinated campaigns are translated into local tactics.
  • Evaluate all campaigns and projects. This includes the setting of targets, identifying of measurement tools and reporting.
  • Collaborate with the relevant Marketing and Communications specialist within Group Marketing to optimise the effectiveness of marketing and communication
  • Key performance measures

  • Understanding and application of the business strategies within the portfolio, and how it relates to the BU and country strategy
  • Understanding and application of the BU Marketing and Communications, and brand strategies.
  • Quality of the campaign and collateral strategies and plans
  • Quality of insight into the market : consumer attitudes and behaviours
  • Efficiency and effectiveness of project management
  • Quality of marketing and communications charters
  • Quality of agency briefs and debriefs
  • Internal & External Relationships

  • Internal relationships with the Wealth Team, Business Unit Heads, Stanbic IBTC staff, Standard Bank staff and other Marketing Managers across the Group
  • External relationships with external and Marketing agencies
  • Preferred Qualification and Experience

  • A degree in Commerce or Marketing
  • Mnimum 8years years’ experience in a Marketing and Communications role from a Finanial Institution, FMCG, Telecommunications or Agency background
  • Must have managed a project budget of approximately N300 mil
  • Must have experience in managing and leading people
  • Knowledge / Technical Skills / Expertise

  • Working knowledge of quantitative and qualitative research methodologies
  • Working knowledge of the economic drivers in a business
  • Working knowledge of various media and the creative requirements
  • Working knowledge of production processes
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