The Sales Manager Lubricant Additives’ is responsible for the planning, controlling and leading all lubricant sales and marketing activities.
He / She formulates and implements business and strategic plans in each area, integrates new business into the existing business.
Coordinates advertising and sales promotion, lubricant brand and identity in the assignment market.
Key Accountabilities : -
Take ownership of the overall Market segmentation process and the implementation of agreed strategies on an overall basis.
Formulate and implement tactical and strategic lubricants plans throughout the targeted business segments with the greatest potential to improve profitability, positioning and market share.
Grow the business whilst making sure that there is sufficient growth of revenue to maintain profitability.
Direct responsibility for management and profitable growth of lubricant activities
Direct responsibility for achievement of plans and targets, including operational measures such as market share, Earning, Gross margin contribution, credit control etc
Review the Country’s monthly Lubricants business and provide commentaries and action plan
Reports and provides feedback (Market conditions, sales information in Nigeria, prospecting activities, credit terms, competitors’ price, competitors’ data, technical services as driven by the market)
Leads efforts to regularly communicate the operational excellence focus making sure that every S&M staff, customers, distributors and resellers in Nigeria are fully conversant with concepts, processes and compliance requirements and lubricant knowledge training.
Assist in the development and implementation of marketing plans.
Grow strong relationships with business and public leaders. Communicate regularly with the company’s biggest customers making sure that they are invited to business and social events throughout the year.
Perform specific tasks as assigned by Supervisor
Promote and support company image standards
Follows all Company policies and procedures
Composes and processes routine correspondence
Utilize personal computer in windows system and electronic mail
Communicate effectively with supervisors and co-workers.
Minimum of BSc Degree or equivalent
Should have 5 10 years’ experience in both lubricant formulations (R&D, Quality Control, Production) and sales (ideally already selling lubricant additives to lubricant producers)
Sales & marketing mastery
Customer focus / orientation
Advanced PC usage
Must be sharp, intelligence and eloquent in communication
Must be able to socialise with people
Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists