TRADITIONAL PUBLIC RELATIONS EXECUTIVE
The Traditional Public Relations Executive works as the intermediary between the public a brand, a personality, an organisation or business.
The Traditional PR Executive manages reputation, publicity campaigns, leverages all platforms and avenues to gain support and credit for clients, as well as influence opinions in the company clients’ best interest.
Traditional Public Relations Executive’s responsibilities are to;
Plan, develop and implement PR strategies for clients
Network and socialise with clients, the media, PR colleagues and competition to build and maintain relationships.
Engage primary, secondary and third party endorsements, to defined target audiences in order to establish and maintain goodwill and understanding between an clients and the public
Use all forms of media and communication to build, maintain and manage the reputation and crisis situations of the company's clients.
Research, write and manage use and distribution of press materials to targeted media or channels
Engage in market research for outreach reviews; collate and analyse media coverage, impacts and trends.
Prepare and supervise the production of press kits, publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia materials
Devise and coordinate photo opportunities or visibility mediums per client requirements
Organise events such as press conferences, interviews / shows, concerts, exhibitions, galas, open days and tours.
Speak publicly at interviews, press conferences and presentations to promote the company goals and objectives in the industry
Provide clients with information about new promotional opportunities and current PR campaigns progress
Liaise with and answer enquiries from media, individuals and other organisations for the company Client’s benefits
Liaising with clients, operations and journalistic staff about budgets, timescales and objectives
Source and manage speaking and sponsorship opportunities for clients as required
Foster community relations and initiatives
Have excellent communication, interpersonal and writing skills.
Have good teamwork, analytical and problem-solving skills.
B usiness awareness and a good knowledge of main stream an d secular media as well as current affairs.
Prior experience in PR, communications, marketing and media is highly desirable.