SOCIAL MEDIA EXECUTIVE
The Social Media Executive manages and ensures communication strategies for the company objectives on digital platforms.
This will include the management of social media channels (such as Twitter, Facebook, Instagram and Snapchat) in order to grow the brand and name of the company and develop its online presence.
The Social Media Executive’s responsibilities are to;
Plan and execute all SEO / SEM social media and online campaigns.
Design, build and maintain the company's social media presence and build audiences
Measure and provide weekly report performance of all digital marketing campaigns
Liaise with client accounts, events, press and operations tams about timescales and objectives
Collaborate with internal teams to create optimized concepts for increased user experience
Utilize strong analytical ability to evaluate end-to-end experience across multiple social media platforms
Identify trends and insights, and optimize performance based on the industry insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Working experience in social media marketing
Demonstrable experience leading and managing SEO / SEM, marketing database, email, social media and / or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Knowledge of website analytics tools (e.g., Google Analytics)
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
BA / BSc / HND degree or equivalent relevant experience