Collaborates with Segments and the Branch network to execution of the Card strategy in the designated market(s) and execute against the defined strategy across the Credit and Prepaid product lines.
Key Responsibilities / Accountabilities
Profitability, revenue and sales generation
Implements the strategic business plan, including defining the product continuum, formulating annual budgets / periodic forecasting of sales and financial targets;
converts the business plan into target sets and agree these target with PBB Head and RoA Card Accountable for delivering sustainable profit for the Card business.
Collaborates with internal stakeholders (e.g., RoA Centre, Product team and Enabling Functions) to drive profitability of the Card business and manages costs of all the card products.
For example, provides input into the annual marketing plan for Card in Nigeria and ensures the successful implementation thereof, manages downtime due to operational issues.
Grows the Card base in line with the set goals and targets for the year.
Responsible for regulating pricing, fees of Card products in line with Central Bank of Nigeria (CBN) policies to ensure compliance.
Develops reviews and implements appropriate product pricing and philosophy.
Drives campaigns to achieve acquisition, activation, retention and turnover targets.
Customer service and relationship management
Integrates work streams / projects to ensure stated objectives are achieved on schedule. This includes effectively managing both internal and external support areas.
Develops strong partnerships with Credit Risk, Finance and Operations both centrally and in designated country.
Manages relationships with the card associations (MasterCard, Visa), card processors (Inters witch, EPM Card personalisation vendors (Berkeley Cupola, Secure ID, Electronic Payment Plus, etc.
to ensure consistent and effective service delivery.
Maintains solid relationships with internal and external business partners to ensure smooth delivery of stated business objectives and projects.
Assists the in country teams to deliver and maintain a world class service experience by setting minimum standards and SLAs with each market for the Card portfolio.
Implements programs in country to measure performance and quality of customer touch points to ensure optimal performance
Ensures Card life cycle management is seamless by coordinating all the internal support teams to align with the bank’s card strategy.
Manages all Card products (Debit, Credit and Prepaid) to ensure compliance and smooth business operations (e.g. cards are issued to the right segments, requests channelled to the right product, adherence to validation processes before the cards are issued, etc.)
Provides the best suited Card products based on customer needs by improving current services and rolling out new card products in collaboration with the Product team through product launches, product design and modification.
Grows the card base (e.g., increase number of card users, ensures usage) in line with the set goals and targets for the year (e.
g. number of people to be carded, number of active users and number of transactions).
Monitors efficiency of the Card service providers and to ensure efficiency and cost optimisation.
Oversee training of internal staff / stakeholders, and customers on card usage, functions, security, product knowledge, etc.
Defines the Cards portfolio staffing / capacity requirements and make recommendations for reporting structures for approval by Head, Channel.
Responsible for inspiring, motivating, leading and managing the team.
Responsible for the recruitment, development and retention of relevant skills in order to meet the business needs.
Ensures the effective selection of staff by matching the skills and competencies to the requirements of the job.
Preferred Qualification and Experience
Knowledge / Technical Skills / Expertise
Product Development-Previous general banking experience of which 4-5 years should have been in a leadership role in product management.
3-4 previous experience in research and development; strategy formulation. 3-4 years execution and banking experience in segment, product or portfolio management roles with Income Statement and Balance Sheet management experience, as well as influencing key business stakeholder and managing teams
Generating Ideas-The greater the number of alternative ideas or solutions generated, the greater the probability of finding a good solution.
This competency is about how fluent an individual is at generating ideas, the number of ideas they generate and how confident they are in their ability to generate unusual ideas or favor radical solutions.
This is further enhanced by the extent to which an individual enjoys the creative process
Making Decisions-This competency is about the pace at which individuals are prepared to make decisions, as well as their willingness to take responsibility for their decisions.
It also deals with the extent to which individuals are definite about their views and opinions