Develop, manage and sustain a profitable Brand.
Responsibilities : Brand Management :
Brand Management :
Define brand year plan in line with overall marketing strategy and objectives.
Manage Integrated Marketing Plans (IMP) and the resulting commercial programs.
Set monthly sales targets and increase profit.
Manage New Product Introduction (NPI).
Assist in monitoring market developments, own and competitive brand / SKU performances and initiate activities / projects to ensure quality, profitability, brand equity and growth of net sales and market share.
Manage all below-the-line promotion activities and development of above-the-line campaigns.
New Product Development :
Assist in developing brand / product line-extensions from conception to market introduction with support activities.
Monitor market development, competitive brands performance, initiate projects to ensure quality, profitability, brand equity and growth of net sales and market shares.
Track, analyze and evaluate all brands and trade initiatives to ensure business targets are met.
Develop and update generic planograms and success benchmarks aligned to brand strategy.
Agency Management :
Brief and debrief agencies regarding creative proposals.
Advertising & Promotion Budget Management :
Effectively manage A&P budget.
Bachelor degree in any discipline. Masters’ degree is an added advantage.
5 years’ experience as a brand manager preferably in a multinational FMCG.
Excellent networking and interpersonal skill.
Good presentation skill.
Must be a Nigerian citizen with sound knowledge of the business terrain.