Group Head, Account Planning/Strategy
6d ago
source : myJobmag
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    TBWA / Concept was formerly known as Concept Unit. The company was founded in 1984 and is based in Lagos, Nigeria. TBWA / Concept Limited is a subsidiary of TBWA Worldwide.

    TBWA / Concept Limited is a firm that helps brands find strategic and creative white space through the power of 'Disruption'.

    We are a media-neutral ideas company, we also operate as an advertising and marketing agency.

    Job Description

    Reporting to the Business Director, he / she will be responsible for the effective management of all assigned accounts, managing relationship with client and ensuring wealth creation at the Agency.

    Specific Responsibilities

    Accounts prospecting, client relationship management and servicingExplore and motivate teams to adopt planning function in managing Agency strategy / creative development.

    Develops brand problem solving concepts and brand building promotionsGenerates income by expanding present client / brand profile

    The Person :

    First Degree in any discipline with 8-10 years cognate Ad. Agency experience.Must be a member of APCON.He / she must posses' good presentation, communication and interpersonal skills.

    Fmcg, Telco and brand experience required.

    Job Description

    Reporting to the Business Director, he / she will be responsible for Interpreting consumer insights that drive communication strategy, and translates into effective marketing communication plans.

    Specific Responsibilities

    Reset the Planning and Strategy function to be in alignment with Agency’s new vision as the Growth Agency that offers effective solutionsLearn, understand and apply Agency proprietary tool in achieving the Agency visionInitiate and drive the production of proactive and innovative communications and othe brand-

    building solutions across all accountsEnsure effective application of Account Planning techniques for idea generation, creative briefing through to creative execution.

    Develop an impact measurement Metrics / evaluation method to check Agency effectiveness in view of the Growth positioning.

    Sharpen the planning skills of every member of the team by constantly sharing planning knowledge and new methodologies.Take responsibility for team development, performance and motivation.


    Analytical, numerate and deeply interested in consumer behaviorKeenly aware of the most up to date initiatives in brand strategy and consumer communications.

    Possess communication skills - verbal & writingPassionate about creative process and how communication works in marketing.

    Ability to inspire othersPossess good leadership and strong interpersonal skill.Experience : 7 - 10 years and above in marketing communication.

    Method of Application

    Applicants should send their CV's to : tbwa or somomeji

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