Senior Brand Manager
13d ago

Job description

Champion and drive brand growth in volume and equity by leveraging understanding of consumer attitudes, motivations and consumption trends while overseeing the development and implementation of both short and long term brand plans.

Responsibilities :

  • Develop and Implement the company’s marketing plans.
  • Support the delivery of short and medium term strategic goals of the brand to outperform the competition and deliver against equity targets.
  • Monitor the brand and competitive environment and provide routine performance updates to leadership, stakeholders and proactively recommend changes in direction as required.
  • Work with agencies and cross-functional partners to develop brand and retail marketing programs and supporting materials.
  • Identify key business priorities and work with cross functional groups to make the brand marketing agencies to drive performance.
  • Identify new growth opportunities and develop plans to exploit such opportunities.
  • Ensure excellent and timely implementation of all approved branding activities.
  • Oversee the development of all agency work plan, Key Performance Index and coordinate all marketing agencies to drive performance.
  • Lead the creative development and media deployment of agreed communication.
  • Review of advertising and marketing communication before release.
  • Enforce brand usage guidelines and apply Project Management practices in overseeing the execution of brand marketing programs.
  • Manage the budget for advertisement and promotional activities.
  • Oversee the brand performance analysis to measure Returns on Investments.
  • Lead the End-2-End Marketing Agenda with the company’s leadership.
  • Expectations

  • Minimum of Bachelor’s degree or Equivalent in Marketing, Business administration or related disciplines.
  • Minimum of 10 years experience with the last five years in the position of Brand Manager.
  • Sound Knowledge of Brand Marketing, market intelligence and Agency Management.
  • Good understanding of Digital / Social media marketing.
  • Ability to deploy Project management skill into planning and execution of branding and marketing activities.
  • Apply
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