Brand Manager - Ghana.
Adexen
Ghana
32d ago

Job description

Develop, manage and sustain a profitable Brand.

Responsibilities : Brand Management :

Brand Management :

  • Define brand year plan in line with overall marketing strategy and objectives.
  • Manage Integrated Marketing Plans (IMP) and the resulting commercial programs.
  • Set monthly sales targets and increase profit.
  • Manage New Product Introduction (NPI).
  • Assist in monitoring market developments, own and competitive brand / SKU performances and initiate activities / projects to ensure quality, profitability, brand equity and growth of net sales and market share.
  • Manage all below-the-line promotion activities and development of above-the-line campaigns.
  • New Product Development :

  • Assist in developing brand / product line-extensions from conception to market introduction with support activities.
  • Monitor market development, competitive brands performance, initiate projects to ensure quality, profitability, brand equity and growth of net sales and market shares.
  • Track, analyze and evaluate all brands and trade initiatives to ensure business targets are met.
  • Develop and update generic planograms and success benchmarks aligned to brand strategy.
  • Agency Management :

  • Brief and debrief agencies regarding creative proposals.
  • Advertising & Promotion Budget Management :
  • Effectively manage A&P budget.
  • Expectations

  • Bachelor degree in any discipline. Masters’ degree is an added advantage.
  • 5 years’ experience as a brand manager preferably in a multinational FMCG.
  • Analytical skill.
  • Excellent networking and interpersonal skill.
  • Good presentation skill.
  • Must be a Ghana citizen with sound knowledge of Ghana business terrain.
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