Data Insight Analyst, SQL & Excel
Jumia Nigeria
Lagos
9d ago
source : myJobmag
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    The Jumia mall provides you with a wide range of products you can trust. Discover JIM's Big Thing for that special person in your life.

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    Details :

    This role is will manage all facets of customer experience data from web analytics to voice of customer data. The incumbent will identify business problems and customer pain points, formulate hypotheses, develop analytic plans, conduct the analysis, synthesize conclusions into actionable solutions, and help implement recommendations for customer experience program

    In particular, you will :

    Develop actionable insights from multiple data sourcesQuantify the impact of programs and campaigns through reporting and analysisOversee analytics for all channels and voice of customer programs (, NPS, etc.

    Partner with key stakeholders to provide data-driven insights to inform business and CXP decisionsLead the development and execution of a periodic reporting framework in collaboration with other team membersConduct relevant customer behavior analysis, competitive analysis and industry researchDerive insights from data to suggest, create, and execute tests that drive improvements to conversion rates and customer satisfaction scoresCreate holistic dashboards by pulling data from different data sourcesProvide expertise and guidance to business on : SegmentationCampaign analysis, analysis of performance, benchmarkingPropensity-

    to-buy and response modellingAttribution models and reporting Understand relevant technology applications

    Required Skills & Qualifications

    Bachelor’s Degree in Economics, Statistics, Engineering, or other related discipline.5+ years of statistical analysis or data analysis experience.

    Data Modeling, Excel (Vlookups, Pivot Tables & Macros)Experience with at least one key analytics tools to develop actionable insights from multiple data sources (, R, Revolution R, SAS, SPSS, MATLAB, MicroStrategy, Tableau)High level understanding of data management, , or other toolsKnowledgeable of statistical analysis, quantitative analytics, forecasting / predictive analytics, and multivariate testing (A / B testing)

    Details :

    Jumia One also provides a secure payment platform; JumiaPay, created by an international team that is bringing together their extensive knowledge and experience in global payments to make sending and receiving money easier, both for personal and commercial use.

    One currently operates in Nigeria & Egypt and is set to expand across Africa.

    We are currently looking for talented people with a passion for emerging markets and Africa to join our team and embark on our exciting journey.

    Responsibilities

    The CRM channel is at the cornerstone of Jumia marketing strategy with a strong objective to grow unpaid channels much faster than paid channels, as well as achieving more relevance and personalization through automation.

    The role involves developing the strategy across direct response channels with a focus on email to optimise campaigns. Driving retention and customer loyalty, you will look after the lifecycle of campaigns including, segmentation, welcome and re-engagement programmes.

    In particular you will :

    Define, own and execute all our strategies and activities related to activation and retention through different CRM systems (Email, Salesforce, Zendesk, etc) Working across all channels (email, SMS, push & in app) to support the rollout of CRM programmes Manage the set-

    up, scheduling, A / B testing and deployment of all email campaigns through the email automation platform Manage subscriber data, import and segmentationPlan, execute and report on tests across the different CRM platformsDefine hypotheses and run tests to ensure the improvement of metrics Post-

    campaign reporting and analysis, feeding back into campaign optimisation Support and assess the third-party initiativesKeep on top of new developments and trend in CRM, and suggest new campaigns whilst improving existing ones

    Required Skills & Qualifications

    Degree in Business, Marketing or related field5+ years’ experience with a solid foundation in Digital or CRM project management.

    You are highly analytical with advanced expertise in Excel, Google Analytics, or similar platformsYou have a working knowledge of CRM tools like Salesforce, Pardot, Marketo, Hubspot, Mailchimp etc.

    Extensive experience in the production of HTML emails, landing pages and Social media and programmatic campaignsExperience with A / B testing & statistical validitySuperb written and verbal communication and able to present resultsProven ROI / campaign effectiveness experience

    Method of Application

    Use the link(s) below to apply on company website.

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