National Trade Marketing Manager
Adexen
Nigeria
13d ago

Job description

  • Effectively Managing the capacity & capabilities of field sales to deliver share volume & Moment of Choice (MOC) Targets behind brilliant in market execution of all BTL activities
  • BTL activities sufficiency and success rate
  • Differentiated opportunities in each Region are effectively exploited behind tactical activities
  • Regional activities reflecting channel, shopper & customer needs and on time
  • Discipline in activity tracking and evaluation, tactical (divisional activities) budget sufficiency and effectiveness
  • Enabling Joint Value creation with customers
  • Must be at the heart of planning, execution, and evaluation of all strategic and tactical trade, shopper and customer related BTL initiatives
  • Works in close collaboration with the Commercial Director and Brand Owners in defining implementable, custom-fit, effective and cost-
  • efficient programs to win-with-customers and consumers

  • Designs channel specific intervention programs on all Brands in the company portfolio
  • Ensure that ALL Brand activity calendar, planning, and timings are such that field sales capacity and capability are efficiently utilized
  • Provide field sales team with tools and support materials to drive brilliant execution of BTL activities / sales drivers with customers in Line with global best practice & standards
  • End-to-end responsibility of all Trade Marketing lead tactical (regional / national) activities, tracking & measurement & Evaluation (M&E)
  • Input to JUBP process (category strategy, trade strategy, game plan, sales unit plan etc.)
  • Regional (tactical) Below The Line (BTL) budget effectiveness and control
  • Ensure RTM is fully capable of delivering on activation
  • requirements and intervene where required
  • Stakeholder Management : Manage relevant communications and implementation updates to Commercial Director, Field Sales and Brand Owner Teams
  • Be a key contributor / driver of the overall growth and development of the Commercial Organisation
  • Expectations

  • A graduate with minimum 3-5 years experience gained across sales / consumer / customer marketing.
  • A good understanding of Sales Capabilities and tools and how these interact together to deliver brilliant execution in Field Sales.
  • Previous experience of coaching / leading others and getting results through teams as well as good commercial understanding, strong numerical skills, a high level of computer literacy are important.
  • Previous experience of working with other parts of Sales and / or other functions is particularly valuable.
  • Good communication skills written and verbal
  • Good IT skills
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